The Interdependency of SEO and Sponsored Ads on Amazon
The way you optimize a product listing on Amazon directly impacts the performance of sponsored ads for that ASIN. As such, it is essential that your listing optimizations and ad optimizations work in tandem. Hosted by Kaspien‘s Digital Marketing Manager and SEO Manager, this webinar details what listing elements impact Amazon advertising performance the most and how to optimize both sides to create a harmonious, high-performing Amazon channel.
How to create a high-converting Amazon listing
How to build efficient Amazon sponsored ads campaigns
Why you must have both optimized listings and optimized marketing campaigns to maximize your success on Amazon
Digital Marketing Manager
Jeremy Rossow is the Digital Marketing Manager at Kaspien and oversees all sponsored ad campaigns on Amazon for Kaspien‘s partners. With his team, Jeremy has managed hundreds of Amazon campaigns and conducted dozens of tests to establish and refine best pratices. In the webinar, he’ll be covering Sponsored Product Ads, Sponsored Brand Ads, Sponsored Display Ads, Sponsored Video Ads, Deals, and DSP.
Jennifer Johnston leads Kaspien‘s SEO team and has been pivotal in Kaspien‘s mastery of search engine optimization on Amazon. Her team has optimized tens of thousands of listings and conducted countless tests to determine which features have the greatest impact on product placement and conversions. In the webinar, she will cover the Early Reviewer Program, Brand Stores, and A+ Content, as well as how paid marketing efforts influence and are influenced by organic marketing efforts.
Director of Product & Business Intelligence
Darby Meegan leads Kaspien‘s Product and Business Intelligence teams. He’s been a key driver behind Kaspien‘s advancements in data science and software engineering, guiding his teams to transform data into meaningful action.