Opportunities & Challenges for Electronics Brands in 2021

The Electronics category is one of the largest, most competitive, and most mature categories on Amazon. Selling in this category is difficult, so brands need to be ready to hit the ground running.

In this webinar, we explore the competitive landscape for Electronics brands in physical and digital spaces, then delve into strategies for seizing opportunities and mitigating risks.

You’ll Learn

Overview of how 2020 changed the competitive landscape for the Electronics category in physical and digital stores

How to capitalize on the greatest opportunities for the Electronics category in 2021

How to mitigate the greatest risks to business stability and growth in the new year

Watch the Webinar

The Presenters

Adam Palmer 
Director of Business Development, Kaspien

Adam draws on over 14 years of sales, marketing, and account management experience to lead Kaspien’s business development initiatives. Adam has proven himself an industry expert at guiding enterprise-level brands through identifying and executing effective ecommerce strategies.

Ed Anderson 
President, Levin Consulting

Ed Anderson, President of Levin Consulting, has over 25 years of experience in the consumer technology industry in the US, Europe, and Asia. He has led the strategy consulting side of Levin Consulting for the past decade, including developing and managing the online strategy practice. As President, Ed provides leadership and direction for Levin Consulting’s global operations, including implementation of company strategy, development of and guidance on strategy for all client projects, development of the consulting team, and management of the day-to-day activities of the business.

The Amazon Seller’s Guide to Electronics

Becoming Wired for Success on Amazon

  • Overview of the Electronics Category
    The Electronics category is one of the largest, most competitive, and most mature categories on Amazon. To succeed in this category, brands need to be ready to hit the ground running.
  • Electronics Category Regulations & Requirements
    Learn about which regulatory agencies oversee the category, which product types have stricter requirements, how to satisfy Amazon’s SDS requirements, and more.
  • 14 Marketing Strategies Tailored for the Electronics Category
    Electronics shoppers tend to research before they buy. Learn how to make their research (and buying decision) easier.