This webinar provides a brief overview of how Amazon advertising works, then dives into how to create sponsored ad campaigns that maximize sales while driving down costs. More specifically, the webinar defines Broad, Phrase, and Exact match keywords and how to use them, how to structure campaigns to enable data insights at the product level, how to set bid optimizations based on your goals, and the benefits of automating bid optimizations.
The webinar will also feature several demonstrations of Kaspien‘s proprietary Amazon pay-per-click (PPC) management software, AdManager. If you want to take a peak behind the curtain, now’s your chance!
What are Broad, Phrase, & Exact match keywords and how to use them
How to structure campaigns to enable data insights at the product level
How to set bid optimizations based on your goals and the benefits of automating bid optimizations
Diego Sanchez is a Product Manager at Kaspien and oversees the development of our proprietary Amazon PPC management software, AdManager. Prior to working on AdManager, Diego managed Amazon advertising campaigns for Kaspien‘s partners, where he developed a thorough understanding of Amazon advertising strategy and an appreciation for the greatest challenges brands face on Amazon.
Director of Product & Business Intelligence
Darby Meegan leads Kaspien‘s Product and Business Intelligence teams. He’s been a key driver behind Kaspien‘s advancements in data science and software engineering, helping transform raw data into insights that fuel impactful strategies.