Black Friday, Cyber Monday, and the historic peak of the holiday shopping season are just around the corner, but you still have time to improve your competitive positioning!

Using data from Q4 2019 and Prime Day 2020, Kaspien's Digital Marketing Specialist and Inbound Marketing Manager come together to share last minute, profit-growing tips for marketing that you can still implement before Cyber Monday.



What You'll Learn

Discussion of results from Q4 2019 and Prime Day 2020, and what they tell us about holiday marketing strategies for this atypical year

How and when to implement Q4-specific strategies for Amazon SEO, advertising, and other marketing tactics 

Tips for inventory reconciliation that can bolster your bottom line
Originally Hosted on November 17th, 2020 
Duration: 45 Minutes

Watch On-Demand Webinar

Originally Hosted on 11/17/20
Duration: 45 Minutes

In addition to creating strategies that drive consumers to Amazon from off-site platforms like Facebook and Instagram, Katie has also led the exploration of newer Amazon marketing programs that integrate on- and off-Amazon marketing. In this webinar, Katie will discuss how to use Amazon coupons, Amazon Live, Prime Exclusive discounts, and influencer marketing to boost visibility and sales.

Of Jenn’s many accomplishments at Kaspien, one of her most significant has been building Kaspien’s SEO team from the ground up. Jenn has been pivotal in Kaspien’s mastery of search engine optimization on Amazon. Her team has optimized tens of thousands of listings and conducted countless tests to determine which features have the greatest impact on product placement and conversions. In her current role as Digital Marketing Specialist, Jenn provides marketing support of all types for critical initiatives.

Meet Your Hosts

Katie Capka
Inbound Marketing Manager

Jenn Johnston
Digital Marketing Specialist