Amazon Coupons are a highly effective marketing tool, increasing product visibility and sales velocity. In 2020, Kaspien ran 200 coupons, managing $70,000 in coupon spend, generating $385,000 in attributable sales. That equates to a 18% advertising cost of sale (ACOS) or 5.5 return on ad spend (ROAS). There’s good reason that coupons have endured in retail for so long and successfully expanded into ecommerce.
Learn more about Amazon coupons in our blog post, which discusses benefits, costs, how to create them, how to integrate Amazon coupons into other marketing strategies, and how they compare to Prime Exclusive Discounts. https://www.kaspien.com/blog/amazon-coupons-in-2021/