How Manufacturers Can Protect Their Pricing Policy & Brand Integrity
Unauthorized sellers are one of the most pervasive challenges in online retail. These rogue sellers are often the cause of pricing violations, which can disrupt a brand’s relationships with brick and mortar accounts as well as their direct website retailers. Unauthorized sellers can also erode brand integrity by not upholding your brand’s quality standards, not honoring product warranties, and providing subpar customer service. That bears […]
Meet AdManager: Amazon Sponsored Products Campaign Automation
Amazon Sponsored Product Ads are among the most impactful paid advertising tools in online retail. Although these ads appear only on Amazon, nearly half of US shoppers begin their shopping journey on Amazon and 73% of daily online shoppers click on products ads while browsing. Of those who click on the ad, a staggering 83% purchase the product! The problem is, […]
Detecting Amazon Fraud: How to Spot “Scam Sellers” on Amazon
Recently, vendors using our proprietary software application Perispect to track sellers and pricing across online marketplaces have been spotting Amazon sellers advertising their products below MAP pricing. Many vendors do not realize that some of these sellers may be “scam sellers” who have many products in their Amazon inventory but do not ship anything to […]
Who’s Selling My Products? How to Track Amazon Merchants
If you are planning on selling your own products on the Amazon marketplace, then you better have a system in place for tracking Amazon merchants. Having an unknown merchant or seller pop up in your Amazon product listing is a common frustration that most brand owners will experience. These one-off Amazon sellers can negatively impact […]
5 Steps to Successfully Implement a MAP Policy
Creating and enforcing a Minimum Advertising Price (MAP) Policy helps protect brand image and ensure that authorized retailers are able to compete fairly. Here are 5 steps to successfully implement a new MAP policy: 1. Determine your threshold What is the lowest price that you would like your products to be advertised at? This might be a […]
MSRP vs. MAP – What is the Difference?
Manufacturer’s Suggested Retail Price, or “MSRP” The price a product should be sold for, recommended by the manufacturer. The price is supposed to reflect all the costs that happened during the manufacturing process, including retailer markup. MSRP is not necessarily the price that retailers use or that consumers pay for. Some retailers sell below MSRP […]