Amazon Affiliate Program: What Sellers Need To Know about Amazon Associates

Amazon Affiliate Program

What is the Amazon Affiliate Program? The Amazon Affiliate Program, also called “Amazon Associates,” is one of the largest affiliate programs online, allowing content creators, publishers, and bloggers the opportunity to monetize their content. After signing up for the free program, creators receive links they can publish and promote to their followers. When a sale is made through their individualized link, the affiliates […]

How to Craft Your Influencer Marketing Strategy by Product Category

Influencer Marketing Strategy

For both brands primarily in ecommerce and those primarily in brick and mortar, influencer marketing is becoming a more prevalent aspect of social marketing strategy. Influencer marketing allows companies the opportunity to reach a large audience with their inbound strategy and utilizes relationships to market their products.   When you think of an influencer, you may think of someone who is young and primarily promotes beauty and/or lifestyle content. […]

100+ Tips for Mastering Amazon Marketing

Amazon Marketing Tips

100+ Data-backed Amazon Marketing Strategies to Improve Organic & Paid Marketing Performance  Digital marketing can significantly improve sales growth on Amazon. This reality has led to fierce competition, raising the question: What are the most effective tactics for each marketing tool?   In a new eBook, we approach that question in two ways:   What are the […]

Why You Need an Influencer Marketing Strategy for Amazon

Influencer Marketing Strategy for Amazon

Why an Influencer Marketing Strategy Is Important Why should you bother with an influencer marketing strategy for Amazon? The short answer is that it helps your brand generate awareness, build trust, and drive additional traffic to Amazon. But let’s unpack this a bit more. Influencer Marketing Has a Long History Influencer marketing existed long before […]

Myth-Busting the Amazon A10 Algorithm: How Amazon Product Ranking Works

Myth-busting the Amazon A10 Algorithm

In late 2019, the Wall Street Journal reported that Amazon had changed its A9 algorithm to favor its own brands. By mid 2020, Amazon-focused businesses, including software providers, Amazon agencies, and third-party sellers, started posting articles about an “A10” Amazon algorithm, although they described different changes than the WSJ article. Blog posts about the A10 algorithm […]

Amazon Announces Brand Referral Bonus Program for Amazon Sellers

Amazon announces Brand Referral Bonus program

What is the Brand Referral Bonus Program? On July 15, 2021, Amazon announced the Brand Referral Bonus program. According to Amazon, the program allows participating sellers to “earn a bonus averaging 10% of product sales driven by your non-Amazon marketing efforts.” The bonus is credited to Amazon sellers through their referral fees. Why Should Sellers Join the Brand Referral Bonus Program? Amazon lists […]

Amazon Posts: An Exciting, Brand-Building Amazon Marketing Tool

Amazon Posts

It is no secret that social media has become well integrated into every portion of our lives. We have channels for our personal lives, professional lives, and now we have another channel for our lives as consumers: Amazon Posts. What are Amazon Posts? Amazon Posts are a social-media style outlet that brings the type of content we are […]

6 Tips for Defending Against Competitors Undercutting Pricing on Amazon

Scissors cutting price tag

One of the most frustrating experiences as a brand owner is seeing copycat competitors undercut your pricing. In retail, competition is healthy because it forces businesses to innovate, resulting in better deals and products for consumers. However, sometimes it’s not a matter of two quality products vying for patronage. In some cases, it’s a high-quality product being undercut […]

How to Use Social Media Marketing to Drive Traffic to Amazon

Amazon and social media marketing

What is Social Media Marketing? Social media marketing is the act of promoting products and brands to consumers on social media platforms, such as Facebook, Instagram, Twitter, LinkedIn, Triller, TikTok, and Snapchat. In today’s virtual age, social media marketing is one of the most powerful marketing tools that brands have at a relatively low cost. When done […]

Ep. 8: Social Media Marketing and Amazon

Master the Marketplace - Social Media Marketing and Amazon

Social media is a powerful tool for establishing connections and building relationships. Brands can leverage social media to reach more shoppers and cultivate authentic, engaging experiences with their customers. In this episode, Kaspien’s Inbound Marketing Manager, Katie Capka, joins Kunal to discuss the myriad uses and benefits of running active social media accounts for your […]

How to Create the Best Social Media Strategy to Increase Sales on Amazon


It’s no secret that the Amazon landscape is becoming increasingly saturated. As a result, it takes more to stand out these days: More effort, more time, and more money. So, what are you going to do to stand apart from the competition? Our recommendation: Beef up your social media strategy; it’s often an untapped gold […]

The Amazon Attribution Program: What It Is, Why It Matters, and How to Use It

Amazon Attribution Program

If you retail on Amazon, you should be excited about the Amazon Attribution Program. The best business decisions are backed by data, and the Attribution Program allows marketers, for the first time, to reliably attribute nearly all off-Amazon digital marketing efforts’ impact on Amazon engagement and sales. For the first time, you can measure the impact of search, social, display, email, and video media channels based on how […]