Maximize Profits by Split Testing Your Amazon Listing Optimizations

Two mobile phones with A and B inside to represent split testing

Table of Contents Experimenting with Amazon Listing Optimization Your Amazon listing content is arguably the most important element of your success on Amazon. But optimizing product listings is not easy. Striking the perfect balance between keyword-rich copy and compelling content that speaks to consumers takes a lot of trial-and-error. This is where split testing comes […]

Driving Traffic Sellzone

Drive More Traffic to Your Amazon Listings: 5 Channels That Deliver Brands selling on Amazon have two levers to pull to increase sales: increase listing traffic and increase conversion rates. In this webinar co-hosted with Sellzone, we tackle the former, breaking down strategies you can use to drive more traffic to your listings through reverse […]

7 Ways to Grow Your Amazon Storefront Followers 

How to Grow Your Amazon Storefront Followers

Table of Contents In recent years, Amazon has been making efforts to create a more personalized connection between shoppers and brands. Features such as A+ Content, Amazon Live, Amazon Stores, and Amazon Posts provide shoppers opportunities to evaluate brands alongside products when making their purchasing decisions.   Furthering that initiative, shoppers now also have the ability to “follow” specific brands on Amazon.  What Happens When Someone Follows a […]

Partner: ZippyPaws – Amazon Retail

ZippyPaws Transitions from Amazon Retail to Kaspien & Grows Revenue 139% The Challenge In 2018, ZippyPaws ended their relationship with Amazon Retail to partner with Kaspien as their exclusive Amazon seller. At the time, ZippyPaws had over 50 unauthorized sellers, pervasive counterfeit product issues, lost profits due to chargebacks, and Amazon rarely adhered to their […]

Partner: Survivor Filter – Global Expansion

Survivor Filter Expands from CA to US and Grows Sales 292% The Challenge Survivor Filter partnered with Kaspien as their exclusive Amazon seller in 2019. As a Canadian brand, Survivor Filter had an established presence on Amazon Canada and sought a trusted partner to launch and grow their US business. Survivor Filter Expands from CA […]

100+ Tips for Mastering Amazon Marketing

Amazon Marketing Tips

100+ TIPS FOR MASTERING AMAZON MARKETING To overcome rising competition and costs, you need a robust marketing strategy for Amazon. Drawing on over 13 years of experience selling on Amazon, we’re sharing 100+ data-backed strategies for improving organic and paid marketing performance. It’s time to grow! Download the eBook Contained in the eBook 45 ACTIONABLE […]

100+ Tips for Mastering Amazon Marketing

Amazon Marketing Tips

Table of Contents 100+ Data-backed Amazon Marketing Strategies to Improve Organic & Paid Marketing Performance  Digital marketing can significantly improve sales growth on Amazon. This reality has led to fierce competition, raising the question: What are the most effective tactics for each marketing tool?   In a new eBook, we approach that question in two ways:   […]

Split Testing with Sellzone

Maximize Amazon Profits By Split Testing Your Listings Your Amazon listing content is arguably the most important element of your success on Amazon. Striking the perfect balance between keyword-rich copy and compelling content that speaks to consumers takes a lot of trial and error.   Split testing is the art of A/B testing different listing content, […]

How to Get the Amazon Choice Badge on Your Amazon Listings 

What is the Amazon Choice Badge?   The original Amazon Choice badge was exclusively for orders that came through Amazon Echo. This was because the Amazon Echo needed a way to distinguish which products to choose for the customer. For example, there are thousands of different toothbrush brands on Amazon.com, but when a customer orders a “toothbrush” through Amazon Echo, it needed a logical method to choose the […]

Myth-Busting the Amazon A10 Algorithm: How Amazon Product Ranking Works

Myth-busting the Amazon A10 Algorithm

Table of Contents In late 2019, the Wall Street Journal reported that Amazon had changed its A9 algorithm to favor its own brands. By mid 2020, Amazon-focused businesses, including software providers, Amazon agencies, and third-party sellers, started posting articles about an “A10” Amazon algorithm, although they described different changes than the WSJ article. Blog posts about […]

Amazon’s “Manage Your Customer Engagement” Tool: Overview & Early Results

D2C email marketing via Amazon's Manage Your Customer Engagement Tool

What is the Manage Your Customer Engagement Tool?  In April 2021, Amazon unveiled a new marketing tool for brands enrolled in Amazon Brand Registry called “Manage Your Customer Engagement.” This tool allows brand owners or their authorized sellers to directly message shoppers who “follow” the brand on Amazon.   How does Amazon’s Customer Engagement Tool Work?  When Amazon launched their social media-esque Amazon Posts, they added a […]