How to Grow Your Brand’s Social Media for Ecommerce

social media for ecommerce

Table of Contents It’s no secret social media can be a powerful marketing tool. Each month Facebook and Instagram together host over 3 billion active users (yes, BILLIONS). The capability to reach a large audience on these social platforms offers great opportunities for brands to connect with current and potential customers, grow their brand awareness, […]

Amazon Affiliate Program: What Sellers Need To Know about Amazon Associates

Amazon Affiliate Program

What is the Amazon Affiliate Program? The Amazon Affiliate Program, also called “Amazon Associates,” is one of the largest affiliate programs online, allowing content creators, publishers, and bloggers the opportunity to monetize their content. After signing up for the free program, creators receive links they can publish and promote to their followers. When a sale is made through their individualized link, the affiliates […]

How to Craft Your Influencer Marketing Strategy by Product Category

Influencer Marketing Strategy

For both brands primarily in ecommerce and those primarily in brick and mortar, influencer marketing is becoming a more prevalent aspect of social marketing strategy. Influencer marketing allows companies the opportunity to reach a large audience with their inbound strategy and utilizes relationships to market their products.   When you think of an influencer, you may think of someone who is young and primarily promotes beauty and/or lifestyle content. […]

100+ Tips for Mastering Amazon Marketing

Amazon Marketing Tips

100+ Data-backed Amazon Marketing Strategies to Improve Organic & Paid Marketing Performance  Digital marketing can significantly improve sales growth on Amazon. This reality has led to fierce competition, raising the question: What are the most effective tactics for each marketing tool?   In a new eBook, we approach that question in two ways:   What are the […]

Why You Need an Influencer Marketing Strategy for Amazon

Influencer Marketing Strategy for Amazon

Why an Influencer Marketing Strategy Is Important Why should you bother with an influencer marketing strategy for Amazon? The short answer is that it helps your brand generate awareness, build trust, and drive additional traffic to Amazon. But let’s unpack this a bit more. Influencer Marketing Has a Long History Influencer marketing existed long before […]

Top 7 Tips for Managing Successful Influencer Marketing Campaigns

Tips for Influencer Marketing

Online shoppers can’t physically inspect your products before buying them on online marketplaces, such as Amazon, Google Shopping, eBay, and Walmart. As such, recommendations are one of the few ways that online shoppers can connect with your products, and influencer endorsements are one of the best forms of recommendation. Influencers spend years gaining the trust and respect of their […]

How to Use Social Media Marketing to Drive Traffic to Amazon

Amazon and social media marketing

What is Social Media Marketing? Social media marketing is the act of promoting products and brands to consumers on social media platforms, such as Facebook, Instagram, Twitter, LinkedIn, Triller, TikTok, and Snapchat. In today’s virtual age, social media marketing is one of the most powerful marketing tools that brands have at a relatively low cost. When done […]

Ep. 8: Social Media Marketing and Amazon

Master the Marketplace - Social Media Marketing and Amazon

Social media is a powerful tool for establishing connections and building relationships. Brands can leverage social media to reach more shoppers and cultivate authentic, engaging experiences with their customers. In this episode, Kaspien’s Inbound Marketing Manager, Katie Capka, joins Kunal to discuss the myriad uses and benefits of running active social media accounts for your […]

How to Create the Best Social Media Strategy to Increase Sales on Amazon


It’s no secret that the Amazon landscape is becoming increasingly saturated. As a result, it takes more to stand out these days: More effort, more time, and more money. So, what are you going to do to stand apart from the competition? Our recommendation: Beef up your social media strategy; it’s often an untapped gold […]

The Amazon Attribution Program: What It Is, Why It Matters, and How to Use It

Amazon Attribution Program

If you retail on Amazon, you should be excited about the Amazon Attribution Program. The best business decisions are backed by data, and the Attribution Program allows marketers, for the first time, to reliably attribute nearly all off-Amazon digital marketing efforts’ impact on Amazon engagement and sales. For the first time, you can measure the impact of search, social, display, email, and video media channels based on how […]

It’s Easier Than Ever to Track Attribution for Influencer Marketing

Amazon Attribution Program

Amazon is working on two exciting programs that will make it easier than ever to incorporate influencer marketing into your Amazon marketing strategy: Amazon’s Influencer Program and Amazon’s Attribution Program. These services provide a means to track and attribute influencers impact on brand awareness and sales. AMAZON’S INFLUENCER PROGRAM The Influencer Program is an expansion of Amazon’s Affiliate Program. Available since 2017, it allows individuals with large followings and strong engagement on Facebook, […]

How to Successfully Launch New Products on Amazon

Launch new products on Amazon

Jack-o-lanterns and candy corn already line the shelves of grocery stores, heralding the arrival of fall and the holiday season. But even as the busiest shopping time of the year grows near, some brands are looking further ahead, planning for the launch of new products in the coming year. If you’re among that group, you’re well aware that creating and releasing new products is an exciting […]