Hey, Google! A Seller’s Introduction to Google Shopping
Table of Contents There has never been a better and more energizing time to be an online seller. Of course, there are still challenges. Online marketplaces are competitive, and some have strict requirements for using their platforms. Others are completely ungated, like Amazon. Amazon dominates the US ecommerce market, but a few competitors are trying […]
3 Reasons You Should Develop a Dynamic Fulfillment Network in the Time of COVID-19
Updated August 2021 With the unexpected onset of COVID-19, many brands and manufacturers faced a production standstill ranging from weeks to months, jeopardizing and even killing their businesses. The coronavirus restricted supply chains, exposed structural fragility, and revealed a severe lack of emergency resources. In short, many companies just weren’t prepared. Even now, many states […]
Expert Spotlight: Ecommerce Leaders Discuss How Brands can Navigate the Coronavirus Crisis
Continuing our focus on looking for the helpers during the pain and uncertainty so many are feeling right now, we’re dedicating this blog post to some of the biggest helpers at Kaspien: leaders by title and action who are helping Kaspien and our partners navigate through the immediate and long-term impact of the coronavirus. This expert spotlight […]
The Coronavirus’s Effect on Manufacturers and Sellers
As of publication, the coronavirus outbreak has infected over 75,000 individuals and claimed over 2,000 lives. China has quarantined at least 16 cities, 19 countries have confirmed cases of the coronavirus, and governments around the world have restricted travel and transportation to curb the outbreak. The coronavirus has also had an economic impact, disrupting production and supply lines. On February 24th, the Dow Jones was down over 1,000 points, contributing to fears that the coronavirus, if […]
Kaspien: Your One-Stop Shop for Everything Ecommerce
Over the last 11 years, we’ve developed a wide range of excellent services for our partners, and in the fast-paced world of ecommerce, some partners may have missed a few of those opportunities. That’s why we’re dedicating this post to providing an overview of Kaspien’s various offerings, including our array of ecommerce services, our proprietary software for marketing optimization, brand […]
Earning Customer Trust in an Increasingly Skeptical World
Trust is paramount to the success and longevity of any relationship, including the relationship between brands and their customers. Brands rely on customer trust for stability and growth, and right now, that trust is weak. According to the 2019 Edelman Trust Barometer, only 34% of consumers trust most of the brands they buy. This can be partially attributed […]
Using Data to Mitigate Risks, Improve Marketing, & Streamline Logistics
Data is only as valuable as what you do with it. While many companies have become proficient at gathering data, far fewer are adept at transforming it into meaningful actions. At Kaspien, we use proprietary applications to convert nebulous data into real, material gains for our partners. In our comprehensive approach, data drives fulfillment efficiency, mitigates […]
The Omni-Channel Approach: Staying Competitive in the E-Commerce Market
The numbers are in: a 2016 Pew Research Center study confirmed that almost 80% of Americans shop online, with 43% shopping online “weekly” or at least “a few times a month.” More and more Americans are making purchases in the convenience of their own homes. While this presents challenges to brick-and-mortar stores, it also provides incredible opportunity […]