Five Steps for Preparing Your Brand to Sell on Amazon in 2021

Originally published on Forbes. At the end of 2020, Amazon boasted a $1.6 trillion valuation and employed more than 1.1 million people. In a blog post by Jeff Wilke, Amazon’s former CEO of Amazon Worldwide Consumer, Amazon reported that they delivered over 1.5 billion products worldwide during their biggest holiday season ever. According to Marketplace Pulse, nearly 200,000 new third-party sellers hopped onto the Amazon bandwagon in 2020. In 2020, investors sunk over $1 billion into companies focused […]

Want to Sell on Amazon? Here’s Everything You Need to Do Before You Start

How to Start Selling on Amazon

As a First-to-Market (FTM) brand, you carry the exciting burden of readying your products for a successful expansion onto the marketplace. Being the captain of your fate can be equal parts exciting and overwhelming, especially when breaking ground in a foreign market. If we’ve learned anything from 2020, it’s that anything can happen. It’s important to understand that there’s no […]

Amazon Retailer vs Amazon Agency: Which is the Better Financial Fit?

Amazon Agency vs Amazon Retail

Expansion into Ecommerce has Accelerated Before 2020, ecommerce had been steadily growing its share of all retail. But when the coronavirus hit and countries around the world issues stay-at-home orders, it forced consumers and businesses to turn to online sales channels in numbers never seen before. As a result, we’ve seen an acceleration in brand and consumer adoption of ecommerce. Road Bumps Along […]

How to Successfully Launch New Products on Amazon

Launch new products on Amazon

Jack-o-lanterns and candy corn already line the shelves of grocery stores, heralding the arrival of fall and the holiday season. But even as the busiest shopping time of the year grows near, some brands are looking further ahead, planning for the launch of new products in the coming year. If you’re among that group, you’re well aware that creating and releasing new products is an exciting […]

4 Steps for Launching New Products on Amazon

4 Steps for Launching New Products on Amazon

Selling your products on Amazon and other online marketplaces offers immense potential, but it can be a daunting prospect, even for experienced brands. To give your brand the best shot at a successful launch, you need to start with a strong foundation, both in product design and marketing. That involves researching target markets, assessing competitor […]