100+ Tips for Mastering Amazon Marketing

Amazon Marketing Tips

100+ TIPS FOR MASTERING AMAZON MARKETING To overcome rising competition and costs, you need a robust marketing strategy for Amazon. Drawing on over 13 years of experience selling on Amazon, we’re sharing 100+ data-backed strategies for improving organic and paid marketing performance. It’s time to grow! Download the eBook Contained in the eBook 45 ACTIONABLE […]

100+ Tips for Mastering Amazon Marketing

Amazon Marketing Tips

100+ Data-backed Amazon Marketing Strategies to Improve Organic & Paid Marketing Performance  Digital marketing can significantly improve sales growth on Amazon. This reality has led to fierce competition, raising the question: What are the most effective tactics for each marketing tool?   In a new eBook, we approach that question in two ways:   What are the […]

Ecommerce Product Photography for Amazon, Target Plus, & Walmart

We all look at one thing first when we land of the Amazon search results page: the photos. When scrolling through a website or SERP, the images on screen naturally catch our eye. Because of this instinctual draw, it is extremely important to create ecommerce product photography that catches the eye and incites interest.  Why […]

The Amazon Seller’s Guide to the Toys & Games Category

Toys & Games strategy

THE AMAZON SELLER’S GUIDE TO THE TOYS & GAMES CATEGORY If there’s one thing people will always have an appetite for, it’s entertainment. 2020 saw that appetite grow even stronger as COVID-19 forced millions to adapt to virtual learning, remote work, and social distancing. As a result, the Toys & Games category boomed, with orders growing […]

Amazon Brand Stores: Overview, Requirements, & Examples 

Amazon Brand Stores

What are Amazon Brand Stores?  Amazon Brand Stores are a digital storefront native to the Amazon marketplace. These stores are made by Amazon sellers using templates provided by Amazon, which can be customized to use a brand’s colors, images, and copy.   Brand Stores provide many benefits, not the least of which is they feature a brand’s products in a […]

The Amazon Seller’s Guide to the Sports & Outdoors Category

THE AMAZON SELLER’S GUIDE TO THE SPORTS & OUTDOORS CATEGORY The Sports & Outdoors category saw tremendous growth in 2020, with Kaspien’s data showing category sales on Amazon grew 80% year-over-year! However, the Amazon channel remains largely under-optimized in this space. This presents an opportunity: The first brands to treat Amazon as a primary sales channel […]

How to Rebrand on Amazon: Rebranding Strategies for CPG Brands 

Amazon Q2 2021 Earnings Report

There are many reasons to rebrand on Amazon. You may just need a fresh coat of paint to better engage contemporary shoppers. Or perhaps your brand has outgrown its original form, and you need a new name and/or look to represent that metamorphosis.  Whatever your reason, rebranding should be not be taken lightly – we should know, we rebranded in September 2020, and we’ve helped numerous […]

The Amazon Seller’s Guide to the Baby Category

THE AMAZON SELLER’S GUIDE TO THE BABY CATEGORY Trust and reliability are paramount concerns for shoppers in the Baby category on Amazon. These considerations drive shoppers’ buying decisions, and as such, they also shape brand strategy for everything from brand protection to marketing.  Our free eBook explains how to tailor your approach to succeed on Amazon. […]

The Amazon Seller’s Guide to Electronics

THE AMAZON SELLER’S GUIDE TO ELECTRONICS The Electronics category is one of the largest, most competitive, and most mature categories on Amazon. To succeed in this category, brands need to be ready to hit the ground running; it’s a marathon sprint, and the race has already started. Drawing on over 12 years of Amazon selling experience, we’ve […]

3 Ways to Tailor Your Amazon Marketing Strategy for the Pet Supplies Category

A Chow Chow Wearing Sunglasses and a Kitten

The Pet Supplies category is an emotions category – shoppers buy with their emotions and justify with logic. The joy that comes from delighting a beloved pet or the fierce protectiveness that comes when thinking of their safety – these are grounding factors that must guide your marketing strategy for the Pet Supplies category.     Pet Owners Seek Trustworthy Brands  Shoppers […]

The Amazon Seller’s Guide to Pet Supplies

A Chow Chow Wearing Sunglasses and a Kitten

THE AMAZON SELLER’S GUIDE TO PET SUPPLIES The Pet Supplies category on Amazon comes with its own set of unique challenges, opportunities, and strategies. Drawing on over 12 years of Amazon selling experience, including working with leading and emerging pet brands such as ZippyPaws and Stashios, we’ve prepared the best doggone guide to sell pet products […]

How to Create Fully Optimized Amazon Listings

HOW TO CREATE OPTIMIZED AMAZON LISTINGS

There’s a lot of buzz around Amazon marketing lately, and with good reason. Marketing is a powerful tool for driving traffic back to your listings, but your marketing campaigns will only perform as well as the content of your listing. If a shopper clicks an ad and lands in a listing that lacks information or compelling images, they’re unlikely […]