Why Do Marketers Need Amazon PPC Software?
Amazon PPC software has become essential for today’s digital marketer. In 2021, the avg. CPC increased 5% and the avg. ACOS increased 26%.
Kaspien Adds Day Parting to Amazon Advertising Software
Day Parting is now available in our Amazon campaign management software, AdManager. Learn more about our Amazon Day Parting services here.
AdManager, Amazon PPC Management Software, Releases Four New Features
Kaspien’s Amazon PPC management software, AdManager, added four new features to its suite, including search term optimization, budget optimization, and more.
Meet Kaspien’s Amazon PPC Management Software, AdManager
Discover the most advanced Amazon PPC management software available. AdManager drives Amazon sales up and ad costs down, all while saving countless hours.
How to Create a Sustainable Amazon Advertising Campaign
Learn how to shape your Amazon marketing strategy around product margins and how to architect a nuanced campaign structure to create a sustainable campaign.
How Statistics Can Help Optimize Your Search Marketing Campaigns
To create the most effective Sponsored Product & Sponsored Brand ads on Amazon, you need to understand what keyword distribution means for your Amazon ads.
Amazon Releases Three New Features for Sponsored Ads
Amazon released two new features for Sponsored Product Ads: Search Terms Insights and History. These features are considerable improvements for Amazon ads.
Kaspien Launches Amazon Ad Manager Software Beta
Kaspien AdManager is a marketing automation software for Amazon CPC/PPC ads. AdManager automates campaign optimizations and captures lifetime data.
How Relevant Are You? The Art and Science of Amazon Search
Learn what factors influence product placement on Amazon’s search results page and how you can improve your product relevancy.
Meet AdManager: Amazon Sponsored Products Campaign Automation
Kaspien’s bid optimization software makes Amazon Sponsored Product ads exponentially more efficient to maximize your return on investment.
Amazon Advertising Best Practices: CPC Ad Overviews
What are Amazon Sponsored Products, Sponsored Brand Ads, Sponsored Brand Videos, and Product Display Ads? Learn more about Amazon PPC optimization.