Increase visibility and drive conversions with Walmart advertising through Sponsored Products. These pay-per-click (PPC) ad types are key to capturing market share on the rapidly growing platform.
The Key to Walmart Advertising Success
Walmart Sponsored Products place your product in front of shoppers while they are in market and ready to purchase. Walmart Sponsored Products appear in three places on Walmart.
Walmart ads can appear on the search results page in four positions. The ads appear just as an organic placement would, but they feature a ‘Sponsored Product’ label denoting they are ads. This placement improves product visibility and captures more traffic, driving sales.
These rotating ad groups appear below the search results pages as well as on category and product pages, helping capture shoppers’ attention when browsing relevant products.
Walmart ads can also populate below the Buy Box on a product detail page, displaying complementary and related products to the product being viewed. This placement helps upsell shoppers, compete with competitors, and improves brand name recognition.
Walmart vs Amazon
Walmart has quickly emerged as a major player in the ecommerce landscape, leveraging its retail division’s size and sophistication to contend directly with Amazon. In 2019, Walmart’s online sales grew by 37% and are expected to grow at a similar rate in 2020. With the introduction of Walmart Fulfillment Services (WFS) and Walmart Plus in 2020, more shoppers will utilize the platform, requiring brands to consider how they position themselves not only on Amazon, but also on Walmart.
We’ll Grow Your Walmart Sales
Running ads on ecommerce marketplaces is not always as straight forward as it seems. Properly setting up, optimizing, and scaling Walmart Sponsored Product advertising can yield dramatic sales results, but it requires analytics, time, and expert strategy. Our marketing experts make all the difference, drawing on over 12 years of ecommerce advertising to fuel your Walmart success.
Learn more about Walmart fulfillment services.