New Product Launch

Looking to launch new products or an entirely new brand on e-commerce marketplaces? We’re here for you. We’ve helped launch thousands of products and brands on marketplaces successfully, from mom & pop businesses to billion-dollar brands.

Launch New Products & Brands on Marketplaces

Whether you’re expanding your product selection on an existing channel or launching on the marketplace for the first time, we can help. Our experts will collaboratively plan goals and strategy, then implement them on your behalf.

Our Proven Framework

Every brand’s launch plan is different, but we’ve developed a robust First-to-Market (FTM) program that provides the initial structure over three phases:

Competitive Analysis

We start with a competitive analysis, which includes price point comparison, target market analysis, brand awareness assessment, and expert knowledge on fulfillment, referral, shipping, marketplace compliance, and tax.

Listing Creation

Using the findings from our analysis and best practices, our marketing experts will create product listings that are optimized for both the marketplace’s search algorithm and end consumers, supporting visibility and conversions.

Product Launch

When launch day arrives, we’ll deploy sponsored ads, coupons, social media ads, influencers, and more to boost brand awareness and drive sales velocity. Moving forward, we’ll provide marketing, reporting, and strategic planning on an ongoing basis.

Case Study

About the brand

My Medic is a brand in the First Aid category that was founded with one mission: to save lives. Their goal is to prepare everyone with equipment and training for unexpected emergencies.

The Challenge

My Medic originally sold exclusively in brick & mortar stores. They struggled to compete in a saturated market due to a lack of brand awareness, so they partnered with Kaspien as their exclusive authorized seller to launch their brand on Amazon.

How We Did It

Conduct Market & Competitor Research  

We started with market research in the First Aid category. We reviewed existing competitors’ product rank, pricing, customer reviews, fulfillment models, Amazon marketing, off-Amazon marketing, and more to build a better understanding of the current Amazon landscape.

Launch on Amazon

We used our findings to create a custom marketing plan that aligned with My Medic’s goals and capitalized on opportunities we identified in the landscape. My Medic was still new, so we launched custom promotions and ongoing optimizations to increase market share. We also reinvested in direct response marketing scaled brand’s reach and sales.

Add FBM Capabilities to Mitigate FBA Vulnerability 

By 2020, My Medic had secured a strong base on Amazon. However, the global pandemic triggered quantity restrictions at Amazon FBA, putting My Medic at risk. They had high consumer demand, but not enough inventory space to meet that demand. We partnered with them to fulfill orders through dropship, enabling My Medic to continue capturing sales even if FBA ran out of stock. 


Revenue Growth
in two years


additional units sold via dropship in 3 months


increase in revenue year-over-year


Partner Testimonial

Kaspien is one of my favorite partnerships I have. The growth we have experienced together in the last year and a half has been more than exciting. Every individual I work with is filled with enthusiasm and is always asking how they can help us reach our goals. I consider my account manager and purchase order manager close friends of mine. Those two go above and beyond with each email and call I have with them.

Tyson Farr
My Medic

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