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Looking to launch new products or an entirely new brand on e-commerce marketplaces? We’re here for you. We’ve helped launch thousands of products and brands on marketplaces successfully, from mom & pop businesses to billion-dollar brands.
Whether you’re expanding your product selection on an existing channel or launching on the marketplace for the first time, we can help. Our experts will collaboratively plan goals and strategy, then implement them on your behalf.
Every brand’s launch plan is different, but we’ve developed a robust First-to-Market (FTM) program that provides the initial structure over three phases:
We start with a competitive analysis, which includes price point comparison, target market analysis, brand awareness assessment, and expert knowledge on fulfillment, referral, shipping, marketplace compliance, and tax.
Using the findings from our analysis and best practices, our marketing experts will create product listings that are optimized for both the marketplace’s search algorithm and end consumers, supporting visibility and conversions.
When launch day arrives, we’ll deploy sponsored ads, coupons, social media ads, influencers, and more to boost brand awareness and drive sales velocity. Moving forward, we’ll provide marketing, reporting, and strategic planning on an ongoing basis.
My Medic is a brand in the First Aid category that was founded with one mission: to save lives. Their goal is to prepare everyone with equipment and training for unexpected emergencies.
My Medic originally sold exclusively in brick & mortar stores. They struggled to compete in a saturated market due to a lack of brand awareness, so they partnered with Kaspien as their exclusive authorized seller to launch their brand on Amazon.
Conduct Market & Competitor Research
We started with market research in the First Aid category. We reviewed existing competitors’ product rank, pricing, customer reviews, fulfillment models, Amazon marketing, off-Amazon marketing, and more to build a better understanding of the current Amazon landscape.
Launch on Amazon
We used our findings to create a custom marketing plan that aligned with My Medic’s goals and capitalized on opportunities we identified in the landscape. My Medic was still new, so we launched custom promotions and ongoing optimizations to increase market share. We also reinvested in direct response marketing scaled brand’s reach and sales.
Add FBM Capabilities to Mitigate FBA Vulnerability
By 2020, My Medic had secured a strong base on Amazon. However, the global pandemic triggered quantity restrictions at Amazon FBA, putting My Medic at risk. They had high consumer demand, but not enough inventory space to meet that demand. We partnered with them to fulfill orders through dropship, enabling My Medic to continue capturing sales even if FBA ran out of stock.
4x
Revenue Growth
in two years
2,100
additional units sold via dropship in 3 months
272%
increase in revenue year-over-year
Tyson Farr
My Medic
