Influencer Marketing

49% of shoppers begin their journey on Amazon. We use influencer marketing to reach the other 51%. Through influencer marketing, you can cultivate a community of brand followers who engage in authentic conversations about your brand and products.

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Why Invest?

Trust

Without being able to inspect a product in person, recommendations from trusted sources are powerful. Influencers spend years gaining the respect of their followers, making them the ideal advocates for your brand.

An Instant Team of Content Creators

When you partner with influencers, you can reuse the high-quality content they produce for your brand’s social channels, website, and Amazon listings.

The New ‘Word of Mouth’ Marketing

In 2018, nearly 30 percent of shoppers discovered new retailers on social media, and 49 percent of people say they rely on influencer recommendations when making purchasing decisions.

Product Exchange Influencer Campaigns

Not enough budget to work with mid-tier or larger influencers?

We have a network of thousands of micro influencers with smaller, highly engaged followings who will post in exchange for product exchange. We’ll manage the entire campaign and you simply send products to the influencers we decide to work with. This is an extremely affordable option to start organic buzz about your products and get content ideal to repost on your social media profiles.

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The Leaders in Marketplace Influencer Campaign Management

The first major 3P retailer to specialize in utilizing influencers to drive sales on Amazon.
4+ years running Amazon influencer campaigns.
150+ influencer campaigns executed.

Expertise 

Kaspien’s influencer marketing strategies are unsurpassed in the industry. Our team specializes in using influencer marketing to drive sales on Amazon and other online marketplaces.

Robust Analytics 

We partner with Activate, a campaign management platform for influencer marketing with a network of 100K+ influencers. This platform gives us access to detailed influencer data so we can make the best decisions when hiring influencers for your brand.

Powerful Insight

We issue each of our influencers a unique, trackable link for use throughout their blog and social posts, which allows us to measure how many clicks to Amazon each influencer drives. If you have an Amazon brand store, we can also track and attribute brand store views and sales.

“
If you can engage an influencer’s passion, and work with them to craft a compelling logical appeal, then their efforts can sway hearts and minds.
”

Our Results: UB Toner

LASTING IMPACT

When consumers visit YouTube, they search for videos covering topics in which they’re already interested. Because links can live forever in video descriptions, promoting your products on YouTube has a long-lasting effect, connecting your brand to highly relevant shoppers and directing them to your listings for months after the video is posted.

AUTHENTICITY IS KEY

Word of mouth marketing remains one of the most powerful forms of advertising. Our influencers are encouraged to discuss why they love using your brand’s products and mention that they are available on Amazon. These personable posts start a conversation that shoppers continue in their own circles, amplifying visibility.

Our Results: ZippyPaws

EFFECTIVE VIDEO

Since 3x as many comments are garnered by sponsored Instagram videos than sponsored Instagram photos1, we frequently employ influencers to create high-quality video content to share on their Instagram and YouTube channels.

DRIVING ACTION, ALWAYS

We take our influencer campaigns beyond simple brand awareness and focus on getting readers to take action - in this case, clicking back to Amazon. We hired That Golden Dog to run a product giveaway for ZippyPaws. She placed a unique, trackable link in her Instagram bio for 24 hours after posting & Instagram stories, enabling us to measure how many clicks back to Amazon her post drove.

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Our Results: UB Toner

LASTING IMPACT

When consumers visit YouTube, they search for videos covering topics in which they’re already interested. Because links can live forever in video descriptions, promoting your products on YouTube has a long-lasting effect, connecting your brand to highly relevant shoppers and directing them to your listings for months after the video is posted.

Our Results: UB Toner

AUTHENTICITY IS KEY

Word of mouth marketing remains one of the most powerful forms of advertising. Our influencers are encouraged to discuss why they love using your brand’s products and mention that they are available on Amazon. These personable posts start a conversation that shoppers continue in their own circles, amplifying visibility.

Our Results: ZippyPaws

EFFECTIVE VIDEO

Since 3x as many comments are garnered by sponsored Instagram videos than sponsored Instagram photos1, we frequently employ influencers to create high-quality video content to share on their Instagram and YouTube channels.

Our Results: ZippyPaws

DRIVING ACTION, ALWAYS

We take our influencer campaigns beyond simple brand awareness and focus on getting readers to take action - in this case, clicking back to Amazon. We hired That Golden Dog to run a product giveaway for ZippyPaws. She placed a unique, trackable link in her Instagram bio for 24 hours after posting & Instagram stories, enabling us to measure how many clicks back to Amazon her post drove.

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Let’s Launch Influencer Marketing for Your Brand