Amazon DSP (Demand Side Platform) allows advertisers to programmatically buy ads that display on and off Amazon. Amazon DSP allows you to reach targeted shoppers with display, video, or audio ads across a variety of Amazon-owned properties.
Amazon DSP allows brands to use Amazon’s first-party data to target shoppers across multiple stages of the shopping funnel , supporting shopper re-engagement and new customer acquisition. Advertisers can target shoppers by product category, indicated interest, and page views. The ability to reach shoppers at multiple touch points creates a strong brand experience that boosts consumer confidence.
Amazon DSP ads can appear on Amazon.com, Amazon devices and applications such as Fire TV or tablet, Amazon-owned sites like IMDB.com, or affiliate websites and apps in Amazon’s network. Brands can use Amazon DSP whether they sell products on Amazon or not.
With over 12 years of Amazon experience and strong partnership with the Amazon Advertising team, our experts can seamlessly integrate Amazon DSP into your overall brand strategy . We’ll amplify your brand awareness grow sales, and ensure your investment delivers meaningful results.
While running marketing through Amazon DSP, we strongly recommend using Amazon advertising. The combination of the two will improve your return on investment by ensuring that once shoppers land on Amazon, they can easily find your products and brand.
Learn more about our Amazon advertising services.
Strider is a leading kids’ toy company known for their revolutionary bikes. We’ve partnered since 2018, steadily growing their Amazon sales. Amid the chaos of 2020, we launched one of our most ambitious Amazon DSP campaigns yet.
We set two goals for the DSP campaign: Increase new customer acquisition and improve conversion rates for shoppers already familiar with Strider.
To support these goals, we targeted shoppers who had viewed Strider’s or competitors’ listings but not converted. We also used dynamic display ads, which show shoppers the Strider product most relevant to their previous browsing history. The ads appeared on Amazon.com, Amazon devices, Amazon-owned sites like IMDB.com, and affiliate websites and apps.
In just two months, we reached 188K unique shoppers and produced 5.9M impressions. Our campaign also strongly outperformed Amazon’s projected 3.0 return on ad spend.
The campaign successfully brought more shoppers over the finish line and into the Strider family, with 66% of orders coming from shoppers who had previously viewed Strider products, and 84% coming from shoppers who had not previously purchased Strider products on Amazon. The first-time buyers will likely continue to buy from Strider for years to come.