Amazon Coupons and Deals

As the highest trafficked online marketplace, Amazon is a fantastic place to promote your products. The Today’s Deal page is the second most-visited page on Amazon, and Amazon Coupons call more attention to your products in the search results and make them appear on Amazon’s Coupons page.

A laptop displaying an Amazon Store for brands and sellers

Today’s Deals

Amazon allows sellers to run three types of deals: Deal of the Day, Lightning Deals, and 7-day Deals. Each of these are short-term promotions that can be used to accelerate sales velocity. These promotions can be especially effective during major holiday events, Prime Day, and your peak seasons.

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Key Considerations for Amazon Deals

While deals can deliver fantastic results, brands should be aware that Amazon will determine the deal price, the minimum inventory order quantity, the duration of the deal, and deal fees. As such, deals tend to work best for products with a strong performance record.

Amazon Coupons

Amazon coupons can be a powerful part of your promotional strategy on Amazon. They grant instant exposure to new customers shopping on the Amazon Coupons page, which increases sales and provides residual traction even after the coupon has concluded.

Capture Shoppers’ Attention

Coupons display on the Coupons page, search results page, and within the product listing. Products offering coupons feature eye-catching flairs that draw shoppers’ attention, helping increase traffic and sales. Coupons are especially useful for generating traction for new products, but are a powerful marketing tool year-round.

A laptop displaying an Amazon Store for brands and sellers

Hire Our Amazon Marketing Experts

Hire our Amazon professionals to run deals and coupons for your products on Amazon.