Amazon sponsored ads, including Sponsored Products, Sponsored Brands, and Sponsored Display, are among the most effective forms of paid online advertising, period. With expert strategy and proprietary software, we help you maximize the efficacy of these marketing services.
Three Primary Ad Types
Amazon Sponsored Product Ads
Sponsored Product Ads are the highest converting ad type on Amazon. These targeted pay-per-click ads increase products’ discoverability and drive sales velocity through placements on the search results page and product listings.
Sponsored Product Placement
Sponsored Product Ads appear on the search results page, product detail pages, and, in special cases, on the Today’s Deal page. The ads populate based on advertiser-selected keywords, categories, or competitor products, which means that, with strategic ad management, these ads appear in front of shoppers with the highest likelihood to convert.
Enhanced by Amazon PPC Software
Our proprietary PPC management software, AdManager, automates and optimizes Sponsored Product campaigns in Seller Central and Vendor Central. Powered by artificial intelligence and over 5 years of continual development, AdManager increases sales velocity, cuts wasted ad spend, and saves countless hours.
Amazon Sponsored Brand Ads
Sponsored Brand Ads are banner ads that generate brand awareness and heightened engagement through customizable displays and videos.
Sponsored Brand Placement
Sponsored Brand Ads appear as a banner at the top, middle, or bottom of the search results page. Like Sponsored Products, Sponsored Brands appear for seller-selected keywords. The top banner ad is the first product that customers get to see, making this ad placement highly competitive.
Sponsored Brand Videos
Sponsored Brand Ads also offer a video format. These video ads will appear in the middle of the search results page on mobile and desktop and range from 6 to 45 seconds long. With this ad type, we’ve seen very strong results, including a 9:1 average return on ad spend.
Learn more about our video services.
Our Sponsored Brand Ad Strategy
Amazon’s algorithm favors products with high conversion rates for this placement, so we recommend advertising products with low rank and high sales velocity. Before launching these ads, we identify relevant keywords that will yield the greatest ad visibility and most clicks. We regularly monitor and optimize these keywords to ensure they are meeting performance targets and generating sales while maintaining a sustainable ACoS. Our experts will also optimize images and taglines based on our findings from extensive testing to further improve your results.
Amazon Sponsored Display Ads
Sponsored Display Ads are a relatively new pay-per-click ad type that targets consumers by page views, products, and interests across Amazon and Amazon-affiliated websites and apps.
Sponsored Display Placement
Sponsored Display Ads can appear at the top and bottom of the search results pages, within organic results, and within product detail pages. They can also appear on Amazon’s third-party websites and apps. The ads target similar or complementary products and categories and retarget shoppers who have browsed related products in the past 90 days.
Our Sponsored Display Ad Strategy
Thanks to their retargeting capabilities, Sponsored Display Ads can be incredibly effective. They can retarget based on views, products, or interests, so it’s critical to align guiding metrics with your goals. We’ll help you align strategy with your brand, audience, and goals. Display Ads offer similar capabilities as Amazon DSP, but at a much lower cost.
Learn more about Amazon DSP.
Hire our Amazon Advertising Experts
We’ll manage your Amazon advertising campaigns to ensure you’re achieving your goals while maintaining a strong return on investment.