Black Friday, Cyber Monday, and the historic peak of the holiday shopping season are critical times for many brands, and you need to ensure you’re positioned competitively before they arrive. 

Using data from Q4 2019 and Prime Day 2020, Kaspien’s Digital Marketing Specialist and Inbound Marketing Manager come together to share last minute, profit-growing tips for marketing that you can implement quickly before key sales days like Cyber Monday. 

The launch of Walmart Fulfillment Services (WFS) solidified Walmart’s position as a major power player in the industry. But, how do you, as a seller, take advantage of this gated, opportunity-filled marketplace? 

Experts from Kaspien and Walmart come together to a co-host a webinar and answer that question. Together, we cover how you can leverage Walmart Fulfillment Services to grow your brand on one of the world’s fastest-growing online marketplaces. 

The novel coronavirus exposed the fragility of modern supply chains, with many companies running out of stock and struggling to replenish inventory quickly enough to meet consumer demand.  

In this webinar, leaders from MyFBAPrep, Amazon Lit, Expert University, and Kaspien come together to discuss how their companies adapted to impacted supply chains and how they created disaster-resistant fulfillment strategies.

The way you optimize a product listing on Amazon directly impacts the performance of sponsored ads for that ASIN. As such, it is essential that your listing optimizations and ad optimizations work in tandem. Hosted by Kaspien‘s Digital Marketing Manager and SEO Manager, this webinar details what listing elements impact Amazon advertising performance the most and how to optimize both sides to create a harmonious, high-performing Amazon channel.

The coronavirus has forced many brands to rethink their ecommerce strategy. Many are launching or expanding their efforts on Amazon and Walmart to mitigate the sales loss in brick and mortar stores. Others are pivoting their ecommerce strategy from a retail model (1P or 3P) to a direct to consumer (DTC) model.  

This webinar helps brands navigate through these decisions. The webinar opens with a review of the current state of ecommerce, why more and more brands are adopting a DTC strategy on Amazon and Walmart, and key considerations when deciding if a DTC strategy is right for your brand.

Deep dive into 12 marketing tools available on Amazon with Kaspien‘s experts. In this webinar, Kaspien‘s Digital Marketing Manager, SEO Manager, and Inbound Marketing Manager walk through what each service is, how to use them independently, how to use them in coordination, and the results we’ve seen. Services to be covered include Amazon Attribution, Amazon Live, Sponsored Videos, Sponsored Display ads, and more! 

This webinar provides a brief overview of how Amazon advertising works, then dives into how to create sponsored ad campaigns that maximize sales while driving down costs. More specifically, the webinar defines Broad, Phrase, and Exact match keywords and how to use them, how to structure campaigns to enable data insights at the product level, how to set bid optimizations based on your goals, and the benefits of automating bid optimizations.  

The webinar will also feature several demonstrations of Kaspien‘s proprietary Amazon pay-per-click (PPC) management software, AdManager. If you want to take a peak behind the curtain, now’s your chance!