In early November, Kaspien attended the Specialty Equipment Market Association show, more commonly known as SEMA, for the first time. The show was held in Las Vegas, where thousands of companies involved in the automotive industry gathered to demonstrate new products, discuss innovative strategies, and network.
Unauthorized Sellers & MAP Violators
During the show, we met with nearly 150 companies and discussed various ecommerce obstacles unique to the automotive industry. Our conversations often returned to the challenges of the industry’s massive distribution network. Due to its scale, many brands struggle with unauthorized or rogue sellers and MAP violators, who undermine their brand integrity and profitability. As such, Perispect quickly became a hot topic. Kaspien’s proprietary brand watch and price monitoring software identifies which sellers are selling your product and alerts you when your price policy has been violated, giving you the power to take action and clean up your channels.
New Product Launches
We also met with some of our current partners to hear their goals for Q4 and the new year, and began planning new product launches for Amazon, Walmart, eBay, and more. Many brands were impressed to learn more about Kaspien’s extensive marketing capabilities, which include professional product imagery, educational videos, SEO optimization, and both on- and off-marketplace promotions. Our experienced teams provide a strong foundation for new products to launch from and continually optimize listings for discoverability and buyability.
We were eager to attend SEMA and learn more about the automotive industry. The more we learn about the nuances unique to the automotive industry, the better we can serve our partners. We had a great first year at the show, and we’re excited to continue working with our friends in the automotive industry to drive sustainable marketplace growth.