Mitchell Bailey, COO of Kaspien, joins Kunal Chopra to discuss selling on Amazon through first-party (Amazon Retail/Vendor Central) vs third-party (Seller Central). They’ll explore the pros and cons of each model, including pricing structures, available services, growth potential, Amazon’s efforts to guide brands to 1P or 3P based on their size, and how to determine which model will best serve your business based on goals and needs. Take Kaspien’s free quiz to learn which Amazon business model aligns best with your business goals.
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Kunal draws on past leadership experience at Microsoft, Amazon, Groupon, and tech-centric startups to help brands drive online growth. He has an MBA from Chicago's Booth School of Business and an MS in Computer Science from Clemson University.
Latest posts by Kunal Chopra (see all)
- Ep. 41: Using Emotional Targeting to Optimize Conversion Rates - February 22, 2022
- Ep. 40: How Retail Commerce is Changing In 2022 - January 25, 2022
- Ep. 39: B2B: The Billion Dollar E-Commerce Industry - December 21, 2021