The Amazon Jungle: Operations & Marketing on Amazon
In retrospect, Amazon.com was aptly named; it’s a jungle for brands planning their entrance to the online marketplace. Keri Rhodes, Kaspien’s Director of Marketing, joins Kunal to help brands navigate the complicated Amazon landscape. Their discussion explores Amazon’s fulfillment models, including FBA, MFN, and SFP, and the requirements of each. They also review the various on- and off-platform marketing strategies brands can use to support their Amazon sales.