EPISODE 8
Social Media Marketing and Amazon
Social media is a powerful tool for establishing connections and building relationships. Brands can leverage social media to reach more shoppers and cultivate authentic, engaging experiences with their customers. In this episode, Kaspien’s Inbound Marketing Manager, Katie Capka, joins Kunal to discuss the myriad uses and benefits of running active social media accounts for your business, when and how to leverage paid social ads on platforms like Facebook and Instagram, and the rich opportunities afforded through influencer marketing.
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CEO at Kaspien, Inc
Kunal draws on past leadership experience at Microsoft, Amazon, Groupon, and tech-centric startups to help brands drive online growth. He has an MBA from Chicago's Booth School of Business and an MS in Computer Science from Clemson University.
Latest posts by Kunal Chopra (see all)
- Ep. 30: Lessons from Amazon featuring Stefan Haney, Creator of Seller Central - March 2, 2021
- Ep. 29: 2020’s Impact on the Future of Ecommerce - February 16, 2021
- Ep. 28: The State and Future of Payment Processing, featuring Adi Ekshtain of Amaryllis - February 2, 2021