Ep. 8: Social Media Marketing and Amazon

EPISODE 8

Social Media Marketing and Amazon

Social media is a powerful tool for establishing connections and building relationships. Brands can leverage social media to reach more shoppers and cultivate authentic, engaging experiences with their customers. In this episode, Kaspien’s Inbound Marketing Manager, Katie Capka, joins Kunal to discuss the myriad uses and benefits of running active social media accounts for your business, when and how to leverage paid social ads on platforms like Facebook and Instagram, and the rich opportunities afforded through influencer marketing.

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More free resources

Blog – Top 7 Tips for Managing Successful Influencer Marketing Campaigns
Blog – How to Use Social Media to Drive Traffic to Amazon
Blog – It’s Easier Than Ever to Track Attribution for Influencer Marketing
Whitepaper –The State of Amazon Marketing

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Kunal Chopra

CEO at Kaspien, Inc

Kunal draws on past leadership experience at Microsoft, Amazon, Groupon, and tech-centric startups to help brands drive online growth. He has an MBA from Chicago's Booth School of Business and an MS in Computer Science from Clemson University.