Amazon is under increased scrutiny from the media and the government as counterfeit products threaten market integrity and consumer safety. Kelsey Gruis, General Manager of Kaspien Agency & Subscriptions, joins Kunal Chopra to discuss what brands can do to protect themselves and their customers from external threats. Key topics include the importance of consistency, why pricing matters, how to combat counterfeits, and how Amazon has responded to calls for improved brand protection tools.
CEO at Kaspien, Inc
Kunal draws on past leadership experience at Microsoft, Amazon, Groupon, and tech-centric startups to help brands drive online growth. He has an MBA from Chicago's Booth School of Business and an MS in Computer Science from Clemson University.
Latest posts by Kunal Chopra (see all)
- Ep. 36: Brand Building and Presence Across Online Marketplaces With BlueTuskr - August 3, 2021
- Ep. 35: The Future Of Customer Service In Ecommerce - July 6, 2021
- Ep. 34: How Kaspien Plans to Use Their New Raised Equity Funds - June 8, 2021
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