EPISODE 3
Protecting Your Brand Online: Counterfeits, Pricing, & Rogue Sellers
Amazon is under increased scrutiny from the media and the government as counterfeit products threaten market integrity and consumer safety. Kelsey Gruis, General Manager of Kaspien Agency & Subscriptions, joins Kunal Chopra to discuss what brands can do to protect themselves and their customers from external threats. Key topics include the importance of consistency, why pricing matters, how to combat counterfeits, and how Amazon has responded to calls for improved brand protection tools.
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CEO at Kaspien, Inc
Kunal draws on past leadership experience at Microsoft, Amazon, Groupon, and tech-centric startups to help brands drive online growth. He has an MBA from Chicago's Booth School of Business and an MS in Computer Science from Clemson University.
Latest posts by Kunal Chopra (see all)
- Ep. 18: A Crash Course for Selling on Amazon, Featuring ‘My Amazon Guy’ - September 15, 2020
- Ep. 17: etailz Rebrands to Kaspien to Launch Next Era of Growth - September 3, 2020
- Five Reasons Your Brand Should Be On Amazon, Even If You Don’t Want To Be - September 1, 2020