Protecting Your Brand Online: Counterfeits, Pricing, & Rogue Sellers
Amazon is under increased scrutiny from the media and the government as counterfeit products threaten market integrity and consumer safety. Kelsey Gruis, General Manager of Kaspien Agency & Subscriptions, joins Kunal Chopra to discuss what brands can do to protect themselves and their customers from external threats. Key topics include the importance of consistency, why pricing matters, how to combat counterfeits, and how Amazon has responded to calls for improved brand protection tools.
- Ep. 23: 10 Tips for Satisfying Amazon Compliance Requirements - November 24, 2020
- Ep. 22: How to Reinstate a Suspended Amazon Listing - November 10, 2020
- Ep. 21: Cultivating a Culture of Connectivity - October 27, 2020