Mark Tacconelli of Magique Beauty joins Kunal to share his experience selling on Amazon, Walmart, and other online marketplaces. Their discussion explores the challenges of counterfeit products pervading the marketplace, as well as strategies for protecting brand integrity, such as hidden packaging designs and Amazon’s Transparency Program. Tacconelli also shares his experience working with 1P on Amazon and Walmart, and why he has chosen 3P as the best fit for Magique. Lastly, they discuss how the Coronavirus has affected Magique’s business and the steps they’ve taken to mitigate the impact.
CEO at Kaspien, Inc
Kunal draws on past leadership experience at Microsoft, Amazon, Groupon, and tech-centric startups to help brands drive online growth. He has an MBA from Chicago's Booth School of Business and an MS in Computer Science from Clemson University.
Latest posts by Kunal Chopra (see all)
- Ep. 36: Brand Building and Presence Across Online Marketplaces With BlueTuskr - August 3, 2021
- Ep. 35: The Future Of Customer Service In Ecommerce - July 6, 2021
- Ep. 34: How Kaspien Plans to Use Their New Raised Equity Funds - June 8, 2021
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