Mark Tacconelli of Magique Beauty joins Kunal to share his experience selling on Amazon, Walmart, and other online marketplaces. Their discussion explores the challenges of counterfeit products pervading the marketplace, as well as strategies for protecting brand integrity, such as hidden packaging designs and Amazon’s Transparency Program. Tacconelli also shares his experience working with 1P on Amazon and Walmart, and why he has chosen 3P as the best fit for Magique. Lastly, they discuss how the Coronavirus has affected Magique’s business and the steps they’ve taken to mitigate the impact.
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