Laying the Foundation for Sustainable Success on Amazon
Kunal is joined by George Reid, founder of Launchpod Academy (formerly The Listing People), an educational platform focused on the Amazon marketplace. They help sellers navigate through the Amazon jungle by providing training and a community. In this episode, Reid talks about the three fundamental pillars to achieve sustainable success on Amazon: operations, branding, and advertising. Reid discusses in detail why you need a wide and deep “brand moat,” why communicating with end consumers is paramount, and the inverted pyramid theory of advertising.
- Kaspien Raises $13.5MM in Equity Funding! - March 18, 2021
- Ep. 31: Amazon Brand Acquirers, featuring Ryan Gnesin, CEO of Elevate Brands - March 16, 2021
- Five Steps for Preparing Your Brand to Sell on Amazon in 2021 - March 9, 2021