EPISODE 24
Laying the Foundation for Sustainable Success on Amazon
Kunal is joined by George Reid, founder of The Listing People, an educational platform focused on the Amazon marketplace. They help sellers navigate through the Amazon jungle by providing training and a community. In this episode, Reid talks about the three fundamental pillars to achieve sustainable success on Amazon: operations, branding, and advertising. Reid discusses in detail why you need a wide and deep “brand moat,” why communicating with end consumers is paramount, and the inverted pyramid theory of advertising.
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CEO at Kaspien, Inc
Kunal draws on past leadership experience at Microsoft, Amazon, Groupon, and tech-centric startups to help brands drive online growth. He has an MBA from Chicago's Booth School of Business and an MS in Computer Science from Clemson University.
Latest posts by Kunal Chopra (see all)
- Ep. 27: Fulfillment Methods for Ecommerce, featuring Waleed Shahzad of ShipHype - January 19, 2021
- Ep. 26: Starting an Amazon Business with Mark Lewyn, Author of “The $500 Start-Up on Amazon” - January 5, 2021
- Five Steps To Creating An Aligned Company - December 22, 2020