Kunal is joined by George Reid, founder of Launchpod Academy (formerly The Listing People), an educational platform focused on the Amazon marketplace. They help sellers navigate through the Amazon jungle by providing training and a community. In this episode, Reid talks about the three fundamental pillars to achieve sustainable success on Amazon: operations, branding, and advertising. Reid discusses in detail why you need a wide and deep “brand moat,” why communicating with end consumers is paramount, and the inverted pyramid theory of advertising.
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Former CEO at Kaspien, Inc
Kunal draws on past leadership experience at Microsoft, Amazon, Groupon, and tech-centric startups to help brands drive online growth. He has an MBA from Chicago's Booth School of Business and an MS in Computer Science from Clemson University.
Latest posts by Kunal Chopra (see all)
- Ep. 41: Using Emotional Targeting to Optimize Conversion Rates - February 22, 2022
- Ep. 40: How Retail Commerce is Changing In 2022 - January 25, 2022
- Ep. 39: B2B: The Billion Dollar E-Commerce Industry - December 21, 2021
