EPISODE 20
Keywords, Branding, and Becoming Number 1 on Google
Kunal is joined by Autumn Ledesma, Search Engine Optimization Specialist at Kaspien, for an in-depth and technical discussion about the myriad nuances and processes that go into reaching page 1 of Google. Their conversation is packed with advice, best practices, and exploration of the building blocks for a competitive SEO strategy. Drawing on over 5 years of Google SEO experience, Ledesma breaks down the advantages of combining paid and organic advertising, how to convince Google that you have the acronym EAT, and so much more.
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CEO at Kaspien, Inc
Kunal draws on past leadership experience at Microsoft, Amazon, Groupon, and tech-centric startups to help brands drive online growth. He has an MBA from Chicago's Booth School of Business and an MS in Computer Science from Clemson University.
Latest posts by Kunal Chopra (see all)
- Ep. 21: Cultivating a Culture of Connectivity - October 27, 2020
- Ep. 20: Keywords, Branding, and Becoming Number 1 on Google - October 13, 2020
- Ep. 19: Resolving Compliance Issues on Amazon, Featuring ‘Amazon Sellers Lawyer’ - September 29, 2020