Kelly Leary, Director of Global Supply Chain at Kaspien, shares his experience and advice for expanding to new marketplaces domestically and internationally. Together with Kunal Chopra, Leary discusses key considerations for entering international marketplaces, including pricing, brand protection, and fulfillment services. They also explore the need for marketplace diversification, as well as how to determine which markets and marketplaces offer the greatest opportunity for brands.
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Latest posts by Kunal Chopra (see all)
- Ep. 41: Using Emotional Targeting to Optimize Conversion Rates - February 22, 2022
- Ep. 40: How Retail Commerce is Changing In 2022 - January 25, 2022
- Ep. 39: B2B: The Billion Dollar E-Commerce Industry - December 21, 2021