EPISODE 10
Driving Success on Amazon, Featuring ‘Buy Box Experts’
James Thomson is a founding partner of Buy Box Experts, a managed services agency that helps brands sell on Amazon. Before starting Buy Box Experts, James was the first FBA account manager at Amazon and helped onboard thousands of brands into this now ubiquitous Amazon program. In this episode, he joins fellow former-Amazonian Kunal Chopra to discuss how Amazon has changed over the last 13 years and how these changes have empowered or impeded brands. They also share best practices for combating counterfeits, improving product visibility, creating a positive customer experience, and more, before concluding their conversation with a review of Walmart’s ongoing efforts to challenge Amazon for online market share.
| LISTEN: |  |
 |
 |
SHARE: |  |
 |
SUBSCRIBE: |  |
 |
CEO at Kaspien, Inc
Kunal draws on past leadership experience at Microsoft, Amazon, Groupon, and tech-centric startups to help brands drive online growth. He has an MBA from Chicago's Booth School of Business and an MS in Computer Science from Clemson University.
Latest posts by Kunal Chopra (see all)
- Ep. 18: A Crash Course for Selling on Amazon, Featuring ‘My Amazon Guy’ - September 15, 2020
- Ep. 17: etailz Rebrands to Kaspien to Launch Next Era of Growth - September 3, 2020
- Five Reasons Your Brand Should Be On Amazon, Even If You Don’t Want To Be - September 1, 2020