Contextual Commerce & the Rise of Online Grocery, Featuring ‘Chicory’
Kunal is joined by Yuni Sameshima, Co-Founder and CEO of Chicory, a digital shopper marketing platform that specializes in the grocery industry. Through Chicory, CPG brands and grocery retailers can serve highly targeted ads to shoppers preparing their groceries list. In this episode, Kunal and Yuni talk about contextual commerce in the age of COVID-19. Their conversation dives deep into the $8 billion shift in the grocery world, as well as shifting consumer demands around how shoppers interact with brands across online platforms.