If you sell on Amazon, you’ve likely heard of Amazon Sponsored Product Ads. In this episode, Kaspien’s digital marketing manager, Jeremy Rossow, joins Kunal to pull back the curtain behind the uses, strategy, and typical performance of the different Amazon ad types, including Sponsored Product Ads, Sponsored Brand Ads, Sponsored Display Ads, and Demand Side Platform (DSP). Their conversation also delves into the uses of Amazon Brand Stores, Lightning Deals, and Amazon coupons, before venturing beyond Amazon to discuss Walmart Sponsored Products and the importance of high quality creative assets to support ad performance.
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Former CEO at Kaspien, Inc
Kunal draws on past leadership experience at Microsoft, Amazon, Groupon, and tech-centric startups to help brands drive online growth. He has an MBA from Chicago's Booth School of Business and an MS in Computer Science from Clemson University.
Latest posts by Kunal Chopra (see all)
- Ep. 41: Using Emotional Targeting to Optimize Conversion Rates - February 22, 2022
- Ep. 40: How Retail Commerce is Changing In 2022 - January 25, 2022
- Ep. 39: B2B: The Billion Dollar E-Commerce Industry - December 21, 2021
