Ryan Gnesin is the founder and CEO of Elevate Brands, a company that buys and grows brands selling primarily or exclusively on Amazon. As of March 2021, over $3 billion have been invested in the Amazon brand aggregators space. In this episode, Gnesin shares his perspective on how the Amazon marketplace has evolved over time, becoming an incubator for successful brands. This has paved the way for companies like Elevate, and some sellers are taking advantage of the model to repeatedly build and sell Amazon-exclusive brands. Gnesin also discusses how brand aggregators are managing the brands they buy and the professionalization of the third-party ecosystem on Amazon.
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