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My Medic Supports FBA Sales with Dropship, Increasing Revenue 272%

The Challenge

My Medic originally sold exclusively in brick & mortar stores. They struggled to compete in a saturated market due to a lack of brand awareness, so they partnered with Kaspien as their exclusive authorized seller to launch their brand on Amazon.

My Medic Supports FBA Sales with Dropship, Increasing Revenue 272%

The Challenge

My Medic originally sold exclusively in brick & mortar stores. They struggled to compete in a saturated market due to a lack of brand awareness, so they partnered with Kaspien as their exclusive authorized seller to launch their brand on Amazon.

Over 4x revenue growth
in two years

2,100 additional units sold
via dropship in 3 months

272% increase in revenue
year-over-year

How We Did It

Conduct Market & Competitor Research

We started with market research in the First Aid category. We reviewed existing competitors’ product rank, pricing, customer reviews, fulfillment models, Amazon marketing, off-Amazon marketing, and more to build a better understanding of the current Amazon landscape.

Launch on Amazon

We used our findings to create a custom marketing plan that aligned with My Medic’s goals and capitalized on opportunities we identified in the landscape. My Medic was still new, so we launched custom promotions and ongoing optimizations to increase market share. We also reinvested in direct response marketing scaled brand’s reach and sales.

Add FBM Capabilities to Mitigate FBA Vulnerability

By 2020, My Medic had secured a strong base on Amazon. However, the global pandemic triggered quantity restrictions at Amazon FBA, putting My Medic at risk. They had high consumer demand, but not enough inventory space to meet that demand. We partnered with them to fulfill orders through dropship, enabling My Medic to continue capturing sales even if FBA ran out of stock.

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Kaspien is one of my favorite partnerships I have. The growth we have experienced together in the last year and a half has been more than exciting. Every individual I work with is filled with enthusiasm and is always asking how they can help us reach our goals. I consider my account manager and purchase order manager close friends of mine. Those two go above and beyond with each email and call I have with them.
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Tyson Farr
My Medic

Results You Can Rave About

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PlexiDor Uses Hybrid FBA+ FBM Model to Grow Sales 75%

75%

sales growth

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North Star Games Grows Sales 54% While Switching from 3P to Agency Partnership

54%

sales growth

NSG_white

Survivor Filter Expands from CA to US and Grows Sales 292%

292%

sales growth

survivor-filter_white

ZippyPaws Transitions from Amazon Retail to Kaspien and Grows Revenue 139%

139%

revenue growth

zippy_white

Strider Bikes Launches Amazon DSP Campaign to Capture $224K Sales

$224K

Captured Sales

strider-logo_white

PlexiDor Uses Hybrid FBA+ FBM Model to Grow Sales 75%

75%

sales growth

plexidor_white

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