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In 2018, ZippyPaws ended their relationship with Amazon Retail to partner with Kaspien as their exclusive Amazon seller. At the time, ZippyPaws had over 50 unauthorized sellers, pervasive counterfeit product issues, lost profits due to chargebacks, and Amazon rarely adhered to their MAP pricing.
In 2018, ZippyPaws ended their relationship with Amazon Retail to partner with Kaspien as their exclusive Amazon seller. At the time, ZippyPaws had over 50 unauthorized sellers, pervasive counterfeit product issues, lost profits due to chargebacks, and Amazon rarely adhered to their MAP pricing.
126,000 impressions
from influencers
$0.28 avg. CPE for
influencer marketing
139% revenue growth
year-over-year
250,000+ additional
orders from ads
80MM+ impressions
on social media
It’s hard to grow if you’re stuck playing defense, so step one was regain channel control. ZippyPaws ended their relationship with Amazon Retail to reassert their pricing control. Meanwhile, we collaboratively created a holistic pricing plan, ensuring strong profits and sales velocity. We also provided ZippyPaws the evidence they needed to identify and remove unauthorized sellers and counterfeits.
As ZippyPaws regained control, we optimized listing copy and imagery to properly represent their brand. Our SEO team conducted keyword, competitor, and customer research. We then used our findings to revise listings to include highly relevant terms and customers’ most-sought features.
With a firm foundation secured, we launched aggressive social media marketing and Amazon marketing campaigns. The social media ads brought additional traffic into Amazon, while the Amazon ads captured on-platform shoppers’ attention and boosted sales. Together, they efficiently grew ZippyPaws market share.
