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After a sister company experienced tremendous success and pushed for a partnership, this tactical gear company decided to give Kaspien a chance. With Amazon product listings in need of a refresh, the goals were to improve sales and decrease cost-per-click to become this company’s primary FBA seller over time.
After a sister company experienced tremendous success and pushed for a partnership, this tactical gear company decided to give Kaspien a chance. With Amazon product listings in need of a refresh, the goals were to improve sales and decrease cost-per-click to become this company’s primary FBA seller over time.
6% ACOS immediately after launch
Sales growth MoM
Stable Buy Box percentage
High click-through-rate
Boost in total channel revenue
This is an excellent example of how a brand who hadn’t had put much TLC into their Amazon listings can see some pretty significant growth right out of the gate by partnering with Kaspien. We performed content optimizations using keyword-rich text and used our listing management and marketing expertise to push for a lower CPC.
On the marketing side, the CTR has been very healthy. A typical CTR is around 0.2%, yet this brand is seeing an average of about 0.37% for the lifetime of the partnership with Kaspien, and it’s only gotten better over time. This means we were able to reach a relevant shopper base right out of the gate with our marketing strategy, and we’ve been able to push that metric higher as we’ve grown impressions and pushed those ads.
Most brands we launch with start with a 20% to 30% opening ACOS. Based on our keyword research on the marketing side, we were able to launch this brand at about a 6% ACOS right out of the gate. As sales have increased, we’ve found that we are easily able to keep a sub 10% ACOS for this partner over the lifetime of the marketing campaigns dating back to November of 2021, one month after we went live.
