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We’ve partnered with Strider on Amazon since 2018. As new competitors continued to appear, Strider needed a way to stand out and continue to capture market share. Amid the chaos of 2020, we launched one of our most ambitious Amazon DSP campaigns yet.
We’ve partnered with Strider on Amazon since 2018. As new competitors continued to appear, Strider needed a way to stand out and continue to capture market share. Amid the chaos of 2020, we launched one of our most ambitious Amazon DSP campaigns yet.
2,159 units sold
$244,000 total sales
5.9 million impressions
188,000 unique shoppers reached
4.9 ROAS (beating Amazon’s projected 3.0 ROAS)
66% of orders from “view but no purchase” retargeting ads
84% of orders were
new-to-brand
We set two goals for the DSP campaign: Increase new customer acquisition and improve conversion rates for shoppers already familiar with Strider.
To support these goals, we targeted shoppers who had viewed Strider’s or competitors’ listings but not converted. We also used dynamic display ads, which show shoppers the Strider product most relevant to their previous browsing history. The ads appeared on Amazon.com, Amazon devices, Amazon-owned sites like IMDB.com, and affiliate websites and apps.
The campaign successfully brought more shoppers over the finish line and into the Strider family. The first-time buyers will likely continue to buy from Strider for years to come.
Ryan McFarland
Strider CEO & Founder
