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Strider Bikes Launches Amazon DSP Campaign to Capture $224K Sales

The Challenge

We’ve partnered with Strider on Amazon since 2018. As new competitors continued to appear, Strider needed a way to stand out and continue to capture market share. Amid the chaos of 2020, we launched one of our most ambitious Amazon DSP campaigns yet.

Strider Bikes Launches Amazon DSP Campaign to Capture $224K Sales

The Challenge

We’ve partnered with Strider on Amazon since 2018. As new competitors continued to appear, Strider needed a way to stand out and continue to capture market share. Amid the chaos of 2020, we launched one of our most ambitious Amazon DSP campaigns yet.

2,159 units sold

$244,000 total sales

5.9 million impressions

188,000 unique shoppers reached

4.9 ROAS (beating Amazon’s projected 3.0 ROAS)

66% of orders from “view but no purchase” retargeting ads

84% of orders were
new-to-brand

How We Did It

Clearly Defined Goals

We set two goals for the DSP campaign: Increase new customer acquisition and improve conversion rates for shoppers already familiar with Strider.

Target Shoppers Based on Browsing History

To support these goals, we targeted shoppers who had viewed Strider’s or competitors’ listings but not converted. We also used dynamic display ads, which show shoppers the Strider product most relevant to their previous browsing history. The ads appeared on Amazon.com, Amazon devices, Amazon-owned sites like IMDB.com, and affiliate websites and apps.

The campaign successfully brought more shoppers over the finish line and into the Strider family. The first-time buyers will likely continue to buy from Strider for years to come.

quote-left
We looked at our overall sales plan and we knew that we needed a company to take us to the next level; we are a global company and growing rapidly. Kaspien had a great plan and was willing to commit to our brand, our future, and our beliefs as a company. They jumped in with both feet and were committed from day one. Kaspien has the team, logistics, and marketing experience to keep our company growing and help our company maintain its position as the number one global balance bike brand.
quote-right

Ryan McFarland
Strider CEO & Founder

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North Star Games Grows Sales 54% While Switching from 3P to Agency Partnership

54%

sales growth

NSG_white

Survivor Filter Expands from CA to US and Grows Sales 292%

292%

sales growth

survivor-filter_white

ZippyPaws Transitions from Amazon Retail to Kaspien and Grows Revenue 139%

139%

revenue growth

zippy_white

PlexiDor Uses Hybrid FBA+ FBM Model to Grow Sales 75%

75%

sales growth

plexidor_white

My Medic Supports FBA Sales with Dropship, Increasing Revenue 272%

272%

Revenue growth

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