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This Pet Supplies brand had achieved success on Amazon through Vendor Central, but Amazon Retail only bought their top sellers. They asked Kaspien to optimize their seller account to drive growth across the rest of their catalog.
This Pet Supplies brand had achieved success on Amazon through Vendor Central, but Amazon Retail only bought their top sellers. They asked Kaspien to optimize their Seller Central account to drive growth across the rest of their catalog.
Tens of thousands of reviews
Consistently top 3
in sub-category
Achieved sub 15% ACOS
within the first 6 months
59% of sales were
New-to-Brand
To accelerate sales growth, we started by fully optimizing their listings in Vendor Central and Seller Central for discoverability and conversion rate. Our strategies included:
In Vendor Central, the brand was limited to promoting only their flagship products. By leveraging Seller Central, we were able to advertise the rest of their catalog while maintaining high profit margins.
We embarked on a full funnel advertising strategy, launching Sponsored Products, Sponsored Brands, and Sponsored Display Ads for the brand’s Vendor and Seller Central listings. Our campaigns hit bottom of funnel shoppers with Views Remarketing and Purchases Remarketing, and we reached top of funnel shoppers with In-Market, Lifestyle, and Interest audience segments.
We strategically supported the brand’s Vendor Central listings with their Seller Central account. If inventory ever ran out for their top selling products, we were able to fill the gap with their Seller Central account, capturing sales that would have otherwise been lost. When Vendor Central inventory was restored, we turned off Seller Central ads for those ASINs to prevent cannibalization.
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