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North Star Games began their Amazon journey selling through Amazon Retail and multiple third-party sellers. They eventually grew frustrated by their lack of brand control and enlisted our expertise to develop an optimal Amazon strategy.
North Star Games began their Amazon journey selling through Amazon Retail and multiple third-party sellers. They eventually grew frustrated by their lack of brand control and enlisted our expertise to develop an optimal Amazon strategy.
54% sales increase
year-over-year
13% average ACOS for Amazon advertising
Successful transition from vendor to seller
Holistic pricing plan ensured profits and sales velocity
To restore North Star Games’ brand control, we advised they become their own seller. Before they could do that, however, they needed a clean channel. This would take time and attention, so while North Star Games ended their relationship with Amazon Retail (1P) and removed unauthorized sellers, they appointed Kaspien as their exclusive Amazon seller.
During this time, we worked closely with their team to represent their brand correctly and optimize performance, while they leveraged our seller tracking software and strategic partner, VantageBP, to remove unauthorized sellers.
Once their channel was resecured, we created and optimized their Seller Account, transitioning them from our Retail partnership to our Agency partnership.
By remaining part of the Kaspien platform, North Star Games retained access to their historical data, the same dedicated team who already understood their brand strategy, and industry-leading tools for marketing, inventory management, brand protection, and more.
