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My Medic originally sold exclusively in brick & mortar stores. They struggled to compete in a saturated market due to a lack of brand awareness, so they partnered with Kaspien as their exclusive authorized seller to launch their brand on Amazon.
My Medic originally sold exclusively in brick & mortar stores. They struggled to compete in a saturated market due to a lack of brand awareness, so they partnered with Kaspien as their exclusive authorized seller to launch their brand on Amazon.
Over 4x revenue growth
in two years
2,100 additional units sold
via dropship in 3 months
272% increase in revenue
year-over-year
We started with market research in the First Aid category. We reviewed existing competitors’ product rank, pricing, customer reviews, fulfillment models, Amazon marketing, off-Amazon marketing, and more to build a better understanding of the current Amazon landscape.
We used our findings to create a custom marketing plan that aligned with My Medic’s goals and capitalized on opportunities we identified in the landscape. My Medic was still new, so we launched custom promotions and ongoing optimizations to increase market share. We also reinvested in direct response marketing scaled brand’s reach and sales.
By 2020, My Medic had secured a strong base on Amazon. However, the global pandemic triggered quantity restrictions at Amazon FBA, putting My Medic at risk. They had high consumer demand, but not enough inventory space to meet that demand. We partnered with them to fulfill orders through dropship, enabling My Medic to continue capturing sales even if FBA ran out of stock.
Tyson Farr
My Medic
