Electronics Brand Grows Ad Sales 169% & Total Sales 47% YoY

The Challenge

After many successful years in brick & mortars, a brand that makes handheld electronic devices launched on Amazon in 2019, but sales fell short of expectations. They partnered with Kaspien as their Amazon agency shortly before the global pandemic to elevate their Amazon strategy.

Electronics Brand Grows Ad Sales 169% & Total Sales 47% YoY

The Challenge

Top 50 in
subcategory

25% average ACOS
in 2021

3 marketplaces
managed

$20K+ in monthly sales
for product 4 months
after launch

How We Did It

Keyword Research & Copy Updates for 40+ Products

The product detail page is the final checkpoint for converting a browser into a buyer. As such, all efforts to improve the brand’s sales performance started with optimizing their product listings. We conducted keyword research for their entire Amazon catalog, drafted copy, and recommended best practices to improve conversion rates.

Launched & Scaled Amazon Ad Campaigns

With their product pages primed to convert, it was time to bring in more traffic. We launched Sponsored Products and Sponsored Brands in 2020, driving hundreds of thousands of dollars in additional revenue. After proving the efficacy of our ad strategies, the brand increased their ad budget for 2021. As a result, ad sales increased 169% year-on-year while maintaining an advertising cost of sale (ACOS) of 25%

Launched New Products

In 2021, the brand unveiled a new product line of accessory devices for the main product line. Timing worked in our favor, with product arriving at FBA two months before Q4, giving us time to build organic traction before capitalizing on the holiday rush. Between August and December, we grew product sales 9x while driving steady improvements in conversion rate and ACOS.

The Results

Many companies saw slowdowns in 2021 after riding the e-commerce tailwinds of 2020. Thanks to close collaboration and tailored strategies, the brand overcame industry headwinds to see remarkably strong growth both years.

Electronics Brand Grows Ad Sales 169% & Total Sales 47% YoY

The Challenge

Electronics Brand Grows Ad Sales 169% & Total Sales 47% YoY

The Challenge

How We Did It

Keyword Research & Copy Updates for 40+ Products

Launched & Scaled Amazon Ad Campaigns

Launched New Products

The Results

Results You Can Rave About

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