Strider quickly recognized Kaspien’s competitive advantage in Amazon and Walmart’s online retail market and decided to partner with them. Founder and CEO, Ryan McFarland, explained why Strider chose to pursue this relationship:
“We looked at our overall sales plan and we knew that we needed a company to take us to the next level; we are a global company and growing rapidly. Kaspien had a great plan and was willing to commit to our brand, our future, and our beliefs as a company. They jumped in with both feet and were committed from day one. Kaspien has the team, logistics, and marketing experience to keep our company growing and help our company maintain its position as the number one global balance bike brand.”
As the leading innovators in marketplace retail, Kaspien is partnering with Strider to increase their brand presence around the globe, taking their products onto Amazon India so that more kids can learn to ride – and build confidence – as early as six months old. In August, Kaspien will also launch the 2018 Strider 12 Pro Black Pearl special edition.
“With Kaspien, we can get up-to-date reports on our marketing efforts, shipping logistics, and inventory, which lets us make informed decisions as we actively refine our global strategy. Kaspien’s unique capabilities have given us the tools we need to expand the Strider brand around the world,” said Eric Sharpe, Manager of National Business Development and Sponsorship.
In addition to their best-in-class proprietary reporting & analytics software, Kaspien has also been able to bridge the company’s brand voice with digital consumers. Strider‘s brand is one of adventure and expertise, a perfect fit for their mission to empower children worldwide by teaching them to ride at a much younger age than conventional children’s bicycles. Kaspien’s experienced marketing team is able to maintain that distinctive voice while optimizing discoverability on Amazon and Walmart’s online search algorithms.
Kaspien is also excited to announce it will also sponsor future Strider Cup races, which provide one-of-a-kind experiences that connect families, promote encouraging competition, and create a community focused around two wheels.
Who is Strider?
When it comes to teaching kids how to ride, Strider is the expert. Strider Sports International, Inc. creates bikes that enable kids to ride a bike at a younger age than anyone thought possible. With their new Strider 12 Sport Baby Bundle, children as young as 6 months can begin learning the fundamentals of balance and bike riding. By learning to ride young, kids develop independence, self-confidence, and a love of a healthy habit, which empowers them to experience success in all facets of life. Strider also believes in the importance of community, which is why they facilitate Strider-exclusive events across the globe and work with the Special Olympics, allowing kids of all abilities and skill levels to become part of the Strider family.
Who is Kaspien?
Kaspien is the most sophisticated online retailer in the business. Founded in 2008 and profitable since 2009, Kaspien has rapidly grown in size and capabilities over the last decade, becoming the partner to leading brands on Amazon, Jet, eBay, Walmart, and Wish. The company was acquired by Trans World Entertainment Corporation in October 2016. For more information, visit kaspien.com or connect with us on Facebook, Instagram, Twitter, and LinkedIn.
Want to learn concrete strategies for guiding your brand’s online success? Attend Kaspien’s second annual marketplace seller conference, Master the Marketplace, on October 16-18, 2018.