Ep. 38: Trends You Should Know if You’re a Seller on Amazon

https://www.youtube.com/watch?v=-pDj36DiuQw Chris McCabe is a former Amazonian and the founder of ecommerceChris, a company that helps Amazon sellers reinstate suspended listings and seller accounts. In this episode, Chris shares about his years as a Seller Performance Investigator at Amazon, and how he used that knowledge to create ecommerceChris. Kunal and Chris discuss why Amazon suspends […]

Ep. 37: How to Scale Your Ecommerce Brand to Reach and Drive Acquisition

Want to learn the future of e-commerce? What does re-envisioning the future of e-commerce operations really look like? Is there really a one-stop-shop for direct-to-consumer brands? Remington Tonar, Chief Operating Officer of Cart.com, an innovating company that is renovating the e-commerce space. Kunal and Remington discuss the process of direct to consumer and what avenues […]

White House Aims to Fix Supply Chain Bottleneck: Will it Help Amazon Sellers?

Will Fixing the Supply Chain Bottleneck Help Amazon Sellers?

Table of Contents On October 13th, the White House announced that Walmart, UPS, and FedEx will implement around the clock service to alleviate the supply chain bottleneck. Likewise, the Port of Los Angeles will implement 24/7 service, after recent photos showed dozens of cargo ships idling in nearby waters waiting for their turn to offload. A […]

Partner: Survivor Filter – Global Expansion

Survivor Filter Expands from CA to US and Grows Sales 292% The Challenge Survivor Filter partnered with Kaspien as their exclusive Amazon seller in 2019. As a Canadian brand, Survivor Filter had an established presence on Amazon Canada and sought a trusted partner to launch and grow their US business. Survivor Filter Expands from CA […]

How to Grow Your Brand’s Social Media for Ecommerce

social media for ecommerce

Table of Contents It’s no secret social media can be a powerful marketing tool. Each month Facebook and Instagram together host over 3 billion active users (yes, BILLIONS). The capability to reach a large audience on these social platforms offers great opportunities for brands to connect with current and potential customers, grow their brand awareness, […]

How to Craft Your Influencer Marketing Strategy by Product Category

Influencer Marketing Strategy

For both brands primarily in ecommerce and those primarily in brick and mortar, influencer marketing is becoming a more prevalent aspect of social marketing strategy. Influencer marketing allows companies the opportunity to reach a large audience with their inbound strategy and utilizes relationships to market their products.   When you think of an influencer, you may think of someone who is young and primarily promotes beauty and/or lifestyle content. […]

How to Capitalize on the Marketplace Boom by Aligning Sales and Fulfillment

Multi Marketplace Sales Fulfillment

Marketplace sales are booming. According to Statista, 63% of consumers start their search on Amazon, 25% on other marketplaces, and only 21% on the brands’ websites. Consumers prefer to shop on marketplaces over brand websites for several reasons, including the availability of fast and free shipping, customer reviews, and easy price comparisons, and hassle-free returns. […]

Ecommerce Product Photography for Amazon, Target Plus, & Walmart

We all look at one thing first when we land of the Amazon search results page: the photos. When scrolling through a website or SERP, the images on screen naturally catch our eye. Because of this instinctual draw, it is extremely important to create ecommerce product photography that catches the eye and incites interest.  Why […]

Ep. 36: Brand Building and Presence Across Online Marketplaces With BlueTuskr

On this podcast episode, Kunal interviews CEO, Andrew Maff, founder of Bluetuskr, a full-service marketing company expanding the reach of e-commerce brands through robust digital strategies, targeted media-buying, and data-driven analysis. Listen to Kunal and Andrew as they discuss how to amplify your brand presence on your direct website, online marketplaces, and beyond. ► Learn More […]

Amazon Fair Pricing Policy: Which Marketplaces Does Amazon Price Match?

Dollar with Amazon logo for Amazon's pricing policy

For sellers on Amazon, price matching may initially be a confusing subject. In the traditional sense, pricing matching is when shoppers can show a seller that a given product is available for less in another store, and ask the seller to match that price. Amazon does not do this. However, as sellers, we know that doesn’t quite capture the full story. While Amazon may not offer price matching on […]

The Flywheel Effect of Good Supply Chain Management

Semi trucks parked in loading docks of a warehouse

Your supply chain is the backbone of eCommerce operations. It ensures your products are high quality, available when needed, and ready to ship out seamlessly. It also affects costs, storage, and your customer experience. Running out of stock means you lose sales, reputation, loyal customers, or even a sales channel. Amazon, for example, penalizes listings […]

Ep. 35: The Future Of Customer Service In Ecommerce

Tygh Walters is the Co-Founder and CEO of SellerSmile, a company that outsources e-commerce customer service. They are a one-stop customer service solution for all of your e-commerce channels, including Amazon, Shopify, eBay, Walmart, and more. SellerSmile will manage your customer interactions for you to ensure your customer satisfaction is always outstanding! This new business […]