TWEC.COM's Corporate Affilates Program Offers Links To The Latest Music Titles And Products

Businesses Can Choose From A Range Of The Hottest Music Entertainment Links To Include On Their Sites

ALBANY, N.Y.–(BUSINESS WIRE)–Aug. 31, 1999–
Trans World Entertainment Corporation (Nasdaq National Market:
TWMC), a leading retailer of entertainment products, today announced
that its e-commerce web site, www.twec.com will begin a Corporate
Affiliates Program enabling businesses to sell TWEC.COM products and
services on their sites.

Affiliates receive commissions on purchases generated at TWEC.COM
as a result of traffic from their sites. By increasing awareness of
its online presence, TWEC.COM expects the program to drive more
traffic to www.twec.com, creating additional opportunities to generate
revenue from its e-commerce business.

A unique benefit that affiliates receive through the TWEC.COM
Affiliates Program is that affiliates earn commissions on all
purchases made by users for ninety days following the initial
purchase, regardless of whether users return via the affiliate site or
return directly to TWEC.COM.

“Our corporate affiliates program goes beyond those of our
competitors in one important regard – it provides affiliates with
royalties for subsequent visits to TWEC.COM, even if visitors connect
to the site directly,” said Robert J. Higgins, president and chief
executive officer of Trans World Entertainment. “We wanted to
establish our corporate affiliates as long term partners to ensure the
success of our program for all parties involved.”

Affiliates will have a choice of links for placement that
complement their individual interests. The links range from hundreds
of thousands of music titles, to any www.twec.com section including
Music, Movies, Games, On Stage, New Releases, Coming Soon, Top 200 and
Stellar Savings, as well as any sections that are added.

Other options include:


A direct link to the TWEC.COM home page

A link embedded in a TWEC.COM search box that enables users to

search for TWEC.COM products while on the affiliate site

A link to any of the specific channel pages on the web site

A link to any product, event or seasonal promotional offering

In addition, affiliates will be offered various types of
advertisements from banner ads to logos to display on their site,
including instructions on how to link them. They will also be able to
link to artwork such as album covers and banners to exhibit on their
site.

About Trans World Entertainment

Trans World Entertainment is the leading music retailer in the
United States, operating 969 retail stores in 44 states, the District
of Columbia and Puerto Rico as well as an e-commerce site,
www.twec.com. Mall locations include Record Town, Camelot Music, The
Wall, Saturday Matinee and F.Y.E. Freestanding locations include
Coconuts Music and Movies, Strawberries Music, Spec’s and Planet
Music.

About The Web’s Entertainment Center (TWEC.COM)

TWEC.com is the online hub for Trans World Entertainment’s retail
stores. With worldwide distribution spanning 16 countries in addition
to the United States, the site features all of the music CDs and
cassettes, video games, DVD and VHS (PAL and NTSC) home videos that
are available at its retail stores, and more. TWEC.com is home to
Trans World’s “On Stage” series, featuring live concerts, online
chats, in-store artist appearance schedules, in-studio performances
and entertainment media that is on-demand.

Certain statements in this report set forth management’s
intentions, plans, beliefs, expectations or predictions of the future
based on current facts and analyses. Actual results may differ
materially from those indicated in such statements. Additional
information on factors that may affect the business and financial
results of the Company can be found in filings of the Company with the
Securities and Exchange Commission.


Contact:

     Trans World Entertainment Corporation
     Jim Litwak
     Executive Vice President of Merchandising and Marketing
     518/452-1248 x7240
            or
     THE MWW GROUP
     Media Relations:
     Charlotte Ostor ()
     Investor Relations:
     Robert Ferris ()
     201/507-9500