TWEC.COM Kicks Off the Holiday Season with Free Shipping from November 25 – December 31

ALBANY, N.Y.–(BUSINESS WIRE)–Nov. 23, 1999–

TWEC.COM Now Offers Gift Certificates, Gift Recommendations and
Online Coupons

TWEC.COM (, the e-commerce site of leading entertainment products retailer Trans World Entertainment Corporation (Nasdaq National Market: TWMC), announced today that the site will be offering free shipping from Thanksgiving through New Year’s Eve. In addition, TWEC.COM announced the launch of several site enhancements, including gift certificates, the TWEC-o-mender gift recommendation center, and online coupons. The site will also be making holiday shopping easier for everyone this year with its “Holiday Shoppe,” featuring holiday-theme items and sales on top selling merchandise in one section of the site.

Free shipping applies to the purchase of any one or more items purchased on TWEC.COM between November 25 and midnight on December 31, 1999. In addition, TWEC.COM now accepts online coupons offered through consumer mailings and through Trans World retail outlets via flyers and phone cards that entitle consumers to specific offers at TWEC.COM. TWEC.COM also announced the launch of TWEC.COM gift certificates. Visitors to the site can purchase gift certificates redeemable online at TWEC.COM in denominations from $5 to $500. The certificates, valid for one year from the date of purchase, can be sent via e-mail or printed to present in person. The gift certificates can be purchased with other items on the site, and go through the checkout process in the same shopping cart, making the purchase experience easier for the customer.

In the coming weeks, TWEC.COM will also introduce the TWEC-o-mender gift recommendation tool to make holiday shopping easier. The shopper may enter entertainment preferences and other demographic information about friends, co-workers and relatives into the TWEC-o-mender to get tailored gift ideas. Based on the information provided by the shopper, the TWEC-o-mender provides recommendations on music, movies and games that might appeal to the recipient. Through collaborative filtering technologies, TWEC.COM has expanded upon similar applications to include both demographic and geographic profiling.

TWEC.COM’s “Holiday Shoppe” includes sale prices on the top selling 100 albums, movies and games of 1999, as well as a variety of Christmas music and movies and selected special box sets.

Visitors to the site can also take advantage of a variety of gift offers available with purchase, including:

Buy the new Steve Wariner album and receive a free autographed lithograph of Steve Wariner’s own art plus an unreleased CD single.

Orders for the latest albums from Sting, Melissa Etheridge, Blink 182, Shania Twain and Diana Krall will include a free bonus download. — Purchases of Alanis Morissette’s latest album, “Star Profile” will include a bonus download of an exclusive unreleased track.

All fans who purchase the new album from the Bacon Brothers, “Getting There,” will receive a free download. In addition, Bacon Brothers fans can enter to win a variety of prizes including CDs, posters and an autographed guitar.

About Trans World Entertainment

Trans World Entertainment is the leading music retailer in the United
States, operating 980 retail stores in 44 states, the District of
Columbia and Puerto Rico as well as an e-commerce site,
Mall locations include Camelot Music, Record Town, The Wall and F.Y.E.
Freestanding locations include Coconuts Music and Movies, Strawberries
Music, Spec’s and Planet Music.

About The Web’s Entertainment Center (TWEC.COM)

TWEC.COM is the online hub for Trans World Entertainment’s retail stores. With worldwide distribution spanning 16 countries in addition to the United States, the site features all of the music CDs and cassettes, video games, DVD and VHS (PAL and NTSC) home videos that are available at its retail stores, and more. TWEC.COM is home to Trans World’s “On Stage” series, featuring live concerts, online chats, in-store artist appearance schedules, in-studio performances and entertainment media that is on-demand.

Certain statements in this report set forth management’s intentions, plans, beliefs, expectations or predictions of the future based on current facts and analyses. Actual results may differ materially from those indicated in such statements. Additional information on factors that may affect the business and financial results of the company can be found in filings of the company with the Securities and Exchange Commission.

     CONTACT: Trans World Entertainment Corporation
              Jim Litwak
              Executive Vice President of Merchandising and Marketing
              518/452-1248 x7240
              The MWW Group
              Media Relations -- Charlotte Ostor ()
              Investor Relations -- Robert Ferris ()