The Partnership Also Includes Radio Spots And Banner Promotions
ALBANY, N.Y.–(BUSINESS WIRE)–Oct. 19, 1999–
TWEC.COM (www.twec.com), the e-commerce site of leading
entertainment products retailer Trans World Entertainment Corporation
(Nasdaq National Market: TWMC) today announced it is the official
e-commerce music partner for DiscJockey.Com.
The partnership provides TWEC.COM with permanent placement on the
DiscJockey.Com home page, enabling the music network’s more than
475,000 listeners to access and purchase TWEC.COM music and
entertainment products including: music downloads, CDs, DVDs and
games, as well as participate in in-store and online events, chats and
giveaways. TWEC.COM will also be the official e-commerce link with
permanent placement on DiscJockey.Com’s music player. When the
listener clicks on the “Hear it Now. Buy it Here” button, TWEC.COM
will automatically conduct a search of the artist whose song is
currently playing on the DiscJockey.Com site, allowing listeners to
immediately buy music.
“By combining the music selection of a radio station with the
retail opportunities of a store, this partnership gives a complete
package to music fans everywhere,” said Robert J. Higgins, chief
executive officer of Trans World Entertainment. “This is the latest in
a series of partnerships that is helping TWEC.COM expand its presence
as a leading online music retailer.”
“We’re extremely pleased to be working with Trans World
Entertainment as our e-commerce partner. I look forward to building
the TWEC.COM brand, and delivering new customers online,” said Richard
Chadwick, founder and chief executive officer of DiscJockey.Com.
“Trans World’s leading distribution network and customer service will
make a vital contribution to DiscJockey.Com’s online presence.”
In addition, TWEC.COM will be prominently featured in banner and
button promotions throughout the DiscJockey.Com site and its audio
commercials will also run in DiscJockey.Com audio programming.
About Trans World Entertainment
Trans World Entertainment is the leading music retailer in the
United States, operating 976 retail stores in 44 states, the District
of Columbia and Puerto Rico as well as an e-commerce site,
www.twec.com. Mall locations include Camelot Music, Record Town, The
Wall and F.Y.E. Freestanding locations include Coconuts Music and
Movies, Strawberries Music, Spec’s and Planet Music.
About The Web’s Entertainment Center (TWEC.COM)
TWEC.COM is the online hub for Trans World Entertainment’s retail
stores. With worldwide distribution spanning 16 countries in addition
to the United States, the site features all of the music CDs and
cassettes, video games, DVD and VHS (PAL and NTSC) home videos that
are available at its retail stores, and more. TWEC.COM is home to
Trans World’s “On Stage” series, featuring live concerts, online
chats, in-store artist appearance schedules, in-studio performances
and entertainment media that is on-demand.
The DiscJockey.Com Internet Music Network provides over 120
different channels of “the Net’s Best Music” for Internet Surfers,
available exclusively online and free of charge. Using RealNetwork’s
G2 RealAudio, Microsoft’s Media Player, and DiscPlayer(TM),
DiscJockey.Com serves millions of audio streams to listeners from
around the world. In addition, DiscJockey.Com creates interactive
channels that include request, dedication and email features.
Certain statements in this report set forth management’s
intentions, plans, beliefs, expectations or predictions of the future
based on current facts and analyses. Actual results may differ
materially from those indicated in such statements. Additional
information on factors that may affect the business and financial
results of the Company can be found in filings of the Company with the
Securities and Exchange Commission.