TWEC.COM Announces Web Page Service To Offer Personalized Entertainment

“My TWEC” Allows Users’ Personal Web Pages To Highlight Latest Movies, Video Games, Album Releases, Concerts, Online Events And More

ALBANY, N.Y.–(BUSINESS WIRE)–October 26, 1999–TWEC.COM
(www.twec.com), the e-commerce site of leading entertainment products
retailer Trans World Entertainment Corporation (Nasdaq National
Market: TWMC) today announced the launch of ”My TWEC,” a new feature
enabling users to create web pages that cater to personal
entertainment tastes.

Providing broader content than many competing music-only online
retailers, TWEC.COM’s ”My TWEC” feature offers users customized
entertainment home pages. Visitors to TWEC.COM can customize their
pages to view a variety of information on a range of subjects,
including featured products, top sellers, new releases, upcoming
releases, entertainment news, editor’s choices, as well as online, on
demand and in-store events. Users can program their personal account
in minutes and instantly have access to the latest information about
their favorite music, movies, video games, digital downloads and online
and offline events. All product and artist information that appears on
the user’s individual ”My TWEC” homepage is tailored to the user’s
pre-selected preferences, which include both departmental and genre
selections. Users can indicate the music and movie genres they like
best and ”My TWEC” will tailor their home page to include only
information concerning the choices they specified.

”Site personalization makes online browsing and ordering easier
and more efficient for visitors to TWEC.COM,” said Robert J. Higgins,
chief executive officer of Trans World Entertainment. ”By providing
this additional feature, we will continue to build customer loyalty
and encourage users to visit our site on a daily basis.”

In addition to allowing users to quickly find, sample and
purchase items online tailored to their specific interests, ”My TWEC”
also has a registration function that allows the user to store their
billing information and up to five different shipping addresses. When
a purchase is made the billing information is automatically recalled
which saves the customer time by eliminating this section of the
ordering process. TWEC.COM customers can simply review the information
after ordering product and then proceed directly to the order review.

About Trans World Entertainment

Trans World Entertainment is the leading music retailer in the
United States, operating 976 retail stores in 44 states, the District
of Columbia and Puerto Rico, as well as an e-commerce site,
www.twec.com. Mall locations include Camelot Music, Record Town, The
Wall and F.Y.E. Freestanding locations include Coconuts Music and
Movies, Strawberries Music, Spec’s and Planet Music.

About The Web’s Entertainment Center (TWEC.COM)

TWEC.COM is the online hub for Trans World Entertainment’s retail
stores. With worldwide distribution spanning 16 countries in addition
to the United States, the site features all of the music CDs and
cassettes, video games, DVD and VHS (PAL and NTSC) home videos that
are available at its retail stores, and more. TWEC.COM is home to
Trans World’s ”On Stage” series, featuring live concerts, online
chats, in-store artists appearance schedules, in-studio performances
and entertainment media that is on demand.


Contact:

     Trans World Entertainment Corporation
     Jim Litwak
     Executive Vice President of Merchandising and Marketing
     (518) 452-1242 x7240
           or
     The MWW Group
     Media Relations - Laurie Terry ()
     Investor Relations - Robert Ferris ()
     (201) 507-9500