TWEC.COM Announces Exclusive Marketing Agreement With The Village Voice

TWEC.COM is the Preferred Music, Movie and Video Game Provider for Legendary New York Newspaper

ALBANY, N.Y.–(BUSINESS WIRE)–March 21, 2000–TWEC.COM (www.twec.com), the e-commerce site of leading entertainment products retailer Trans World Entertainment Corporation (Nasdaq National Market: TWMC), today announced an exclusive marketing agreement with legendary New York alternative music weekly newspaper, The Village Voice (www.villagevoice.com).

TWEC.COM will be the only major record/electronic retail sponsor of the online music section of villagevoice.com, and the company’s logo will appear each time a Village Voice reader clicks through to the music section of the web site. Under the terms of the agreement, both companies will have an integrated “click-to-buy” feature linking all Village Voice music reviews with specific artist merchandise on the TWEC.COM e-commerce site. The agreement also includes TWEC.COM banner advertisements on the villagevoice.com homepage, as well as seasonal print advertisements in the newspaper.

“We are thrilled to be partnering with The Village Voice, a publication that has long paved the way for up-and-coming artists to break onto the music scene,” said Michael Madden, President/COO of Trans World Entertainment. “As we continue to expand the reach of our online entertainment offerings, this partnership has introduced our site to a new genre of music enthusiasts.”

“By linking our artist reviews with the TWEC.COM e-commerce site, we are able to provide a more comprehensive music experience for our readers,” said Eden Chen, Corporate Accounts Manager at The Village Voice. “This agreement will allow music enthusiasts to purchase CDs, DVDs and videos immediately after reading our critic’s review of the product.”

About Trans World Entertainment

Trans World Entertainment is the leading music retailer in the United States. The Company operates retail stores in 44 states, the District of Columbia and Puerto Rico, as well as an e-commerce site, http://www.twec.com. Mall locations include Camelot Music, Record Town, The Wall and F.Y.E. Freestanding locations include Coconuts Music and Movies, Strawberries Music, Spec’s and Planet Music.

About The Web’s Entertainment Center (TWEC.COM)

TWEC.COM is the online hub for Trans World Entertainment’s retail stores. With worldwide distribution spanning 16 countries in addition to the United States, the site features all of the music CDs and cassettes, video games, DVD and VHS (PAL and NTSC) home videos that are available at its retail stores, and more. TWEC.COM is home to Trans World’s “On Stage” series, featuring live concerts, online chats, in-store artist appearance schedules, in-studio performances and entertainment media that is on-demand.

Certain statements in this report set forth management’s intentions, plans, beliefs, expectations or predictions of the future based on current facts and analyses. Actual results may differ materially from those indicated in such statements. Additional information on factors that may affect the business and financial results of the Company can be found in filings of the Company with the Securities and Exchange Commission.

CONTACT:
Trans World Entertainment Corporation, Albany
Michael Madden, President/COO
(518) 452-1248, ext. 7077
or
THE MWW GROUP, (201) 507-9500
Media Relations — Laurie Terry Fern ()
Susan Boyle ()