TWEC.COM And Support Online Hip-Hop – – Announce Marketing Alliance

Alliance To Include Launch Of “ShopOnLineHipHop(TM)” Boutique Store

ALBANY, N.Y.–(BUSINESS WIRE)–Nov. 2, 1999–
TWEC.COM (, the e-commerce site of leading
entertainment products retailer Trans World Entertainment Corporation
(Nasdaq National Market: TWMC), today announced its alliance with (Support Online Hip-Hop) to co-produce and co-market hip-hop
related content. The agreement includes the launch of hip-hop boutique
store, ”ShopOnlineHipHop(TM),” which will be accessible from the
TWEC.COM web site.

Under the terms of the agreement, TWEC.COM will incorporate branded news, product selections and other content into its
site in exchange for exclusive music, game and video retail
positioning on the SOHH site. The parties will also co-produce and
co-promote hip-hop related content including live artist chats,
streaming audio and video concerts and other hip-hop events such as
the Sizzlin’ Summer and Back to the Future chat
series already featured on TWEC.COM.

The co-branded store will offer hip-hop and rap music fans an
interactive experience, providing daily industry news, new music,
video and game releases, as well as an extensive hip-hop library.

”With hip-hop ranking as one of the most popular genres of music
today, the expansion of our relationship with will bring fans
closer to hip-hop culture and music,” said Jim Litwak, Executive Vice
President of Marketing and Merchandising, Trans World Entertainment.
”This is a significant addition to our existing relationships,
particularly as Trans World is the leading music retailer in this

”TWEC.COM’s vast music and technology resources combined with’s brand appeal and content is a perfect fit,” states Felicia
Palmer, CEO of 4CONTROL,’s parent company. ”This
unprecedented alliance provides the online hip-hop community with a
totally customized experience.”

Events are planned around the grand opening of
”ShopOnlineHipHop(TM),” including a live chat and web cast with
popular rap group Goodie Mob. The live chat will center around Goodie
Mob’s latest album, to be released on December 21. The live webcast
will take place on December 2, and the chat will take place on
December 16.

About Trans World Entertainment

Trans World Entertainment is the leading music retailer in the
United States, operating 976 retail stores in 44 states, the District
of Columbia and Puerto Rico as well as an e-commerce site, Mall locations include Camelot Music, Record Town, The
Wall and F.Y.E. Freestanding locations include Coconuts Music and
Movies, Strawberries Music, Spec’s and Planet Music.

About The Web’s Entertainment Center (TWEC.COM)

TWEC.COM is the online hub for Trans World Entertainment’s retail
stores. With worldwide distribution spanning 16 countries in addition
to the United States, the site features all of the music CDs and
cassettes, video games, DVD and VHS (PAL and NTSC) home videos that
are available at its retail stores, and more. TWEC.COM is home to
Trans World’s ”On Stage” series, featuring live concerts, online
chats, in-store artist appearance schedules, in-studio performances
and entertainment media that is on-demand.

About Support Online Hip-Hop (SOHH)

Support Online Hip-Hop (, established in 1995, is the
largest urban lifestyle/hip-hop community online, comprising over
100,000 active members worldwide. A virtual clearinghouse for
”urbancentric” culture on the web, SOHH features daily news, global
discussion forums, album reviews, articles, artist chats, contests,
webcasts and is home to the annual Online Hip-Hop Awards. SOHH has
been recognized in television and print media including a 9-page
article in WIRED magazine, Seventeen magazine, The Source magazine,
ESSENCE Magazine and a special segment on Black Entertainment
Television’s Teen Summit.

Certain statements in this report set forth management’s intentions,
plans, beliefs, expectations or predictions of the future based on
current facts and analyses. Actual results may differ materially from
those indicated in such statements. Additional information on factors
that may affect the business and financial results of the Company can
be found in filings of the Company with the Securities and Exchange


     Jim Litwak
     Executive Vice President of Merchandising and Marketing
     (518) 452-1248 x7240
     THE MWW GROUP- Tel. (201) 507-9500
     Media Relations -- Charlotte Ostor ()
     Investor Relations -- Robert Ferris ()